Designer Demna Gvasalia presented BALENCIAGA Pre-Fall 2021 Collection, that reimagines traditions of casual and formalwear, and it’s made of 90.6% sustainable materials. The collection celebrates Gay Pride and sends message against homophobia. The Pre-Fall 2021 collection is made largely of unisex, easy-to-wear pieces. Patrick Welde captured the lookbook against blank backgrounds, while the iconic tourist attractions were added in post-production. Balenciaga also introduced a “Feel Good” video by AKKuspanova – a montage of visuals and sounds that have been scientifically proven to instill joy in most people. The video feature no products or advertising.
PRE-FALL 2021 COLLECTIONS
“Tailoring is intentionally creased and large fitting, made in satin, viscose gabardine, linen, crushed nylon, and cotton. A stencil stamp that reads Balenciaga Apparel Rentals accentuates a suit or tuxedo’s timelessness, insinuating it be used forever, by multiple wearers, for any occasion. The collar of a cashmere coat is a tasseled scarf, which can circle the neck or drape over the head.
Nineties tracksuits have inspired different types of outerwear, from padded coats and parkas to fleece jackets, creating a new trompe l’oeil effect. This is seen as well in retro feminine floral-printed puff-sleeved dresses that are transformed into trench, nylon, and leather coats, keeping the visual of a dress but obtaining a completely new function. A quilted black wedding dress-inspired coat is decorated with rose patterns, lace, and ribbons that tie around puffy sleeves and a tall, stiff collar. Fluid dresses are disproportionally stretched in width, creating slouchy and comfortable one-size-fits-all garments.
Denim skirts turn into shorts in the back. Trompe l’oeil jean visuals are printed on stretch velvet and jersey molleton fabrics, while sweatpants are pre-stretched at the knees to obtain a worn-out look. Tracksuits are seen in traditional nylon but also reimagined in fleece, fused with knit pullovers, and transformed into hoodies and long cinched coats.” – from Balenciaga
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