KIMHĒKIM presents its 2025 Holiday Campaign with the introduction of the KIMHĒKIM Fairy, a figure that anchors the brand’s seasonal narrative through imagery, atmosphere, and styling. Created in collaboration with Jungsu of Sukeee Studio, the campaign accompanies the ’25 Holiday Capsule Collection and frames the season as a carefully staged visual passage.
The campaign moves through a palette defined by pale pinks and soft mint tones. These colors guide the visual language across all scenes, establishing continuity between interior and exterior settings.
Angelic figures appear as the central presence throughout the campaign. Styled with feathered wings and sculptural silhouettes, they exist between reality and imagination. Their posture and placement suggest distance from the everyday pace around them, even when positioned inside recognizable urban settings.
Water and glass appear as recurring elements across the imagery. In one sequence, a figure stands immersed in a pond filled with lily pads and pale blossoms, wings resting against the water’s surface. The scene feels suspended in time, with no visible motion beyond gentle ripples. Elsewhere, shattered glass lies scattered at the base of a window. These elements introduce tension without narrative explanation, allowing atmosphere to guide interpretation.
The fairy exists as a constructed figure shaped by design decisions, color control, and spatial awareness. The Birth of the KIMHĒKIM Fairy does not seek resolution or explanation. It offers a contained visual chapter that invites viewers into a quiet, imagined holiday world defined by softness.
