Fashion brand GCDS presented their first ever eyewear campaign featuring models Marco Varcoe, Alva Claire, Magdaleno Delgado, and Leebo Freeman lensed by fashion photographer Vito Fernicola. In charge of creative direction was Giuliano Calza, with styling from Helena Tejedor. Beauty is work of hair stylist Ramona Eschbach, and makeup artist Patrick Glatthaar. All The Faces Of GCDS campaign explores two different worlds – the black and white one that hides the rebellious side, and the colorful one that explores light and up beat mood. The collection brings playful but elegant style.
“Glasses are the closest thing to a mask that is legitimized as accessories for the eyes. GCDS comes full force with its first eyewear campaign set out with the intent to express the different faces and facets that represent the brand. When it comes to the idea of hiding emotions or showing excitement, the attention is not on the glasses but on all the faces – those that will hide, express or play sexy in order to allow themselves to Be.” – from GCDS