Designer Masayuki Ino presented DOUBLET Spring Summer 2022 My Way Collection that explores rebellious punk fashion with environment-friendly materials, with a runway show held on June 27th, during the last day of the recently finished Paris Fashion Week. The collection focuses on fashion as a way to brings excitement, dreams, and joy in one’s life. In charge of the show’s creative direction was Hiromu Shirasaka, with set design from Kulo, and styling by Demi Demu. Beauty is work of hair stylists Kunio Kohzaki and Natsumi Ebiko, and makeup artist Ebara.
“This is good, that’s very good because it does not have a bad effect on nature.” the world, television and the internet tell us. Everyone is looking in the same direction and hoping for a bright future. The way of thinking like that is necessary and I think it’s important. However, I feel uncomfortable walking along the roads that are being guided by society and being too well-behaved and serious. People say “It’s cool because this clothes are made by environment friendly materials. ” I wonder if fashion was that kind of thing. Fashion is something that makes you feel excited, wants to meet someone, wants to go somewhere and creates conversation and communication. I’ve been designing clothes with that in mind. – Masayuki Ino
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