Fashion brand KIDILL presented their Spring Summer 2022 Innocence Collection, that was inspired by inner pureness that defines the punk mentality, with a fashion film directed by Yusuke Ishida, as part of Paris Fashion Week. For the collection designer Hiroaki Sueyasu collaborated with British graphic artist Trevor Brown, and with rope artist Hajime Kinoko. Trevor’s collaboration is incorporated in the collection with printed artworks on the garments and throughout the delicate frills and ribbons that decorates the tailored dress for men. While the collaboration with Hajime explores the coexistence of physical restraint and mental freedom.
One’s pursuit for their desires should be provided with purity and devotion. I always devote and intend myself to be able to show whom I want to be, constantly chasing what this could be. The obscure punk mindset could lead us into an unknown territory beyond human comprehension. I’m creating to find answers, and the deeper the pursuit, the mind grows with purity and clarity. Trevor’s artworks are a mix of kawaii and grotesqueness and having both of this concept coexisting is very fascinating. It could be seen as cruel and masochistic, but I could feel both madness and purity. This has taught me that evanescence, fragility, chaos, madness all exists in very close proximity. – Hiroaki