Luxury jewelry house TIFFANY & CO. teams up with music power couple BEYONCÉ and JAY-Z for the Fall 2021 ABOUT LOVE campaign lensed by fashion photographer Mason Poole. In charge of styling were June Ambrose and Marni Senofonte. The campaign explores connection and vulnerability, and celebrates modern love.
Beyoncé and JAY-Z are the epitome of the modern love story. As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honored to have the Carters as a part of the Tiffany family. – Alexandre Arnault, Tiffany & Co. Executive Vice President of Product & Communications.
Film director Emmanuel Adjei created the video featuring Beyoncé’s rendition of “Moon River” – Andy Williams’ Oscar nominated song, preformed by Audrey Hepburn in the 1961 movie classic Breakfast at Tiffany’s. It shows nostalgic flashbacks blend with cinematic, dreamlike visuals. The film will launch on the brand’s official site on September 15th.
“Worn in a campaign for the first time in history, the Tiffany Diamond weighs 128.54 carats and boasts an unprecedented 82 facets. Seen on Beyoncé throughout “ABOUT LOVE,” it is considered among the most important gemstone discoveries of the 19th century. Unearthed in 1877 in the Kimberley Mines of South Africa, founder Charles Lewis Tiffany purchased the rough diamond in 1878, solidifying the brand’s reputation as a diamond authority. House icons including designs from Jean Schlumberger and the Tiffany T collection are also featured throughout. Most notably, JAY-Z wears Jean Schlumberger’s legendary Bird on a Rock brooch, reconstructed as a pair of one-of-a-kind cuff links. Jean Schlumberger was best known for dressing high-society’s elite in the 1960s and ’70s, so it is appropriate that his unmistakable designs live out his legacy on one of today’s greatest creative forces.”
Love is the diamond that the jewelry and art decorate. – The Carters
As a part of Tiffany & Co. partnership with The Carters, the brand pledged a $2 million commitment towards scholarship and internship programs for Historically Black Colleges and Universities.