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An Ode to Constant Evolution: GUCCI Celebrates 100th Anniversary

The Gucci 100 pays tribute to both the traditional and the modern nature of the brand

GUCCI
©GUCCI, Photography by Joshua Woods

Designer Alessandro Michele unveiled GUCCI 100 campaign, that celebrates both the traditional and the modern nature of the brand. In charge of photography and video direction was Joshua Woods, with art direction from Christopher Simmonds, styling by Jonathan Kaye, and set design by Max Bellhouse. In charge of beauty were hair stylist Paul Hanlon, makeup artist Diane Kendal, and manicurist Sylvie Vacca. Stars of the campaign are Africa Mina, Cheikh Niang, Claire Delozier, Dede Mansro, Don Nahumuremy, Elisa Braga, Emily Kasten, Grace Epolo, Hanaka Hori, Ibrahima Diaw, Ibrahima Ndiaye, Iva Varvarchuk, J Moon, Kevin Demaj, Lamich Kirabo, Lamine Lo, Leon Beck, Li Shirui, Mavi Sioli, Panni Eberhardt, Pleun Keijsers, Solha Park, Tamsir Thiam, Tsukasa Kakiudo, and Vanderson Almeida. The Gucci 100 campaign, explores the brand’s century-long journey, and it pays tribute to the legacy of the House.

In an additional reference to the constant dialogue between the brand and a society in perpetual evolution, the campaign’s finale reveals a scale model of the legendary “Seville by Gucci” Cadillac – a paradigmatic expression of the late ‘70s flair and a testament to the Maison’s forward thinking, which was produced in a very limited edition starting in 1978. Gucci has collaborated with Mattel to create its first official collectible with Hot Wheels – a 1:64th scale replica of the ’82 model of the Cadillac in a limited edition of 5,000 pieces worldwide.” – from Gucci

GUCCI
©GUCCI, Photography by Joshua Woods
GUCCI
©GUCCI, Photography by Joshua Woods
GUCCI
©GUCCI, Photography by Joshua Woods
GUCCI
©GUCCI, Photography by Joshua Woods

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