44 Label Group presented their Fall Winter 2022.23 collection during the ongoing Milan Fashion Week. The brainchild of German Techno producer and DJ Kobosil, the brand started out with a merchandise line, emerging to a full line of elevated clubwear including shoes and jewelry.
As fashion industry takes so much inspiration from the clubbing scene, 44 Label Group’s “Screwed Up” collection is an ode to the underground, from the underground.
Kobosil started out with a merchandise line with t-shirts at its core – each drop was an immediate sell-out staving true to his roots, it is exactly this come-up that informs his fashion infused screwed up collection for f/n 22/23. The t-shirt with prints designed by Kobosil himself is the collection’s foundation puffer jackets turn inside out to reveal the garment that is more significant to subculture as a whole than any other. A basic staple that is accessible to anyone and a canvas for the message of its nearer – whether a band logo or political slogan. The t-shirt is the ultimate textile means of identification, screwed up feels like a logical next step after 44 label group’s first collections – the ready to wear collection introduces a new level of fashion forward pieces which at the core are informed by staples and the uniform of Kobosil’s neighborhood. Puffer jackets and pants bombers and denim in silhouettes reminiscent of 9o’s gym wear are adorned with the collection’s own screw print, other looks feature mud prints and references festival visits in rainy German summers. – from 44 LABEL GROUP.
DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – find out more in our about section.