Swiss luxury watchmaker OMEGA named American actress and singer Zoë Kravitz as the brand’s newest global ambassador. The daughter of actor-musician Lenny Kravitz and actress Lisa Bonet, Zoë Kravitz starred in the movies such as The Batman, alongside Robert Pattinson, Mad Max: Fury Road, alongside Charlize Therona and Tom Hardy, and Fantastic Beasts, alongside Eddie Redmayne, as well as in EMMY Award-winning series Big Little Lies, alongside Reese Witherspoon, Nicole Kidman, and Shailene Woodley. Kravitz will make her directorial debut with the original motion picture film, Pussy Island. Among Omega ambassadors are also George Clooney, Nicole Kidman, Cindy Crawford, Eddie Redmayne, Daniel Craig, and Kaia Gerber.
I love the adventurous spirit of OMEGA. That willingness to take risks and try something new, without sacrificing the integrity of the brand. It’s rare and I’m happy and proud to be part of the family. OMEGA’s approach to women’s watchmaking is to create something perfect and precise. Beautiful for sure, but not just a pretty accessory. That’s a great attitude and I’m proud to wear these beautiful timepieces – Zoë Kravitz
For the campaign Kravitz is modelling Omega Constellation Quartz 28-mm model.