H&M STUDIO presented their Fall Winter 2022 Neo Real Collection that fuses futuristic glamour with bold minimalism, and brings bright, shiny, and optimistic energy. The collection, inspired by fashion’s Space Age and modern missions to Mars, blurs the lines between reality and fantasy. For the season the brand brings streamlined silhouettes in bold colour palette. Stars of the campaign are London-based queer creatives, siblings Georgia and Joel Palmer.
How to dress for the future? That was the question the H&M Studio team was asking for autumn, as we discussed mankind’s inspiring missions to space. We came up with sharp, minimalist silhouettes that feel confidence-boosting thanks to bold, brave shots of colour – we wanted our customers to dare to dream – Ann-Sofie Johansson, creative advisor at H&M
With a moodboard filled with images of space, the design team thought about what to take on an intergalactic trip. We decided on a mix of practical pieces mixed with fabulous items. The silver co-ordinating set is my favourite look, but I’d wear the silver trousers with the padded grey T-shirt and the rhinestone necklace – it’s the perfect alternative to a party dress – Linda Wikell, concept designer for H&M Studio
“Key pieces come laden with attitude and ready for adventure. A cocooning fuchsia anorak, a strong-shouldered chocolate double-breasted overcoat and an electric-turquoise maxi fleece offer eye-catching takes on cold-weather classics. A high-fashion spin on the three-piece suit – oversized blazer meets flared pants and an endlessly versatile tailored skirt – is a modern answer to the workwear dilemma. A ruffled silver sequin dress and high-shine metallic co-ordinating shirt and trousers promise star power come cocktail hour. And in accessories, sparkling chocolate-brown thigh-high boots, a hot-pink padded clutch bag, Sci-Fi sunglasses, and a braided rhinestone collar necklace are conversation pieces with the ability to transform a look. In line with H&M’s sustainability goals, every item in the collection is made from more sustainably sourced materials including Tencel™, recycled polyester, recycled wool and recycled brass.” – From H&M
The H&M Studio A/W22 collection will be available in selected stores and at hm.com from October 13th.
