AZ Factory announced the new guest designer for the upcoming collaborative product story – German-born designer Lutz Huelle. Titled ‘F is for Friendship’, the collection is a riff on AZ Factory’s alphabet and an ode to the brand’s values and protagonists, their Amigos. The collection will combine both Lutz and Alber Elbaz’s DNA and wish for making people comfortable and at ease. AZ Factory founded by late designer Alber Elbaz and Richemont, is a collective lab for smart fashion, where the key object is designing solution-driven fashion that works for everyone. A digital luxury house based on innovation, technology, and, above all, a place to experiment and try new ideas. Launching the collaborative section, AZ Factory previously collaborated with South African designer Thebe Magugu and fashion brand Ester Manas.
After completing his Degree in Fashion Design at Central St Martin’s College in London and a three-year stint as Designer working with Martin Margiela, Lutz launched his eponymous Label LUTZ HUELLE in Paris with partner David Ballu. A twice winner of the ANDAM Award, the biggest Fashion Prize in France, and the Pret-a-Porter Prize at GWAND in Lucerne, Switzerland, Lutz’ approach has been described as ‘Decontextualisation’: taking things out of context, reinventing ways to wear a classic wardrobe, working on structure, volume and identity. His way of mixing and matching different genres and types of garments – Sportswear and Evening, Casual and Formal, Feminine and Masculine turned out to be prophetic – it has since become an integral part of the fashion landscape. – from press release
