Fahion brand ZIMO presented the Spring Summer 2023 Collection, during the recently finished New York Fashion Week. Desiner Zimo Yan introduced Dolores Street collection, named after the main street in Chinatown in Mexico, which is inspired by the theme of Asian families immigrating to foreign countries around the world in the 1990s. While settling in their new homes, they made it a point to preserve their culture and often upheld old traditions better than those who never left the Far East. The collection weaves fragments of Eastern influences on Western culture into its collection, thereby showing how these two cultures influenced one another.
ZIMO was founded under the motto “We the visions,” which stands for “we observe, we document, and we present. Regarding her label as a “fashion documentary,” Yan uses garments and accessories to comment on contradictions in modern society. Consequently, ZIMO presents its unique perspective on the evanescence of culture amidst an increasingly globalized world. The main focus of the brand is to shine a light on the past by using long-forgotten and antiquated objects that no longer exist today. Obtained from Asian elders, previous collections integrated dead stock comprised of upcycled pajamas and old towels in their clothing. Through a variety of textiles and repurposed materials, ZIMO redefines the modern silhouette. Drawing from the fashion-forward style of contemporary Asian youth, the brand combines traditional and modern elements to come up with its own genre and look, one that allows all genders to express themselves through clothing. – from ZINO
Dolores Street incorporated upcycled jersey cloth and discarded porcelain beads from Chinese elders. In addition, the collection features ample crochet patchwork, inspired by the table cloth typically used by Asian families in the 90s. Exaggerated ruffle hems and Mexican-style patchwork symbolizes a blend of different cultures while Latin-inspired elements embodying stories of Asian immigrants that moved to Mexico. In addition, the collection captures the complex environment in which Asian youth in Western countries grow up. Intertwining expectations from Eastern families and Western friends, influences from two cultures, and the inevitable question of true belonging forges a new identity of individuals finding their place in the world. – from ZIMO