Fashion brand United Colors of Benetton unveiled its Spring Summer 2023 Collection with a campaign starring top models Rianne Van Rompaey and Selena Forrest, joined by Daniil Kercz, Manyuon Deng, and Vasko Luyckx. In charge of photography was Giampaolo Sgura, with creative direction from Andrea Incontri, styling by Jacob K, casting direction by Barbara Nicoli & Leila Ananna, and production by Dario Callegher Production. Beauty is work of hair stylist Franco Gobbi, makeup artist Luca Cianciolo, and manicurist Rossella Galvani. The campaign titled Be Everything explores dualities between play and seduction, identity and stereotype, realism and fiction.
“In addition to classic horizontal stripes, the campaign’s core element is fruit. Apples, pears and cherries sprout like giant icons at the center of jerseys or sprawl across cardigans, bags and hats, forming endless patterns. This is a hybrid, spontaneous universe that celebrates Benetton’s sense of diversity by requiring of its inhabitants a single task: to be themselves.” – from Benetton