Fashion house H&M unveiled its Spring Summer 2023 Studio Collection with a campaign starring Colombian-American singer and songwriter Kali Uchis lensed by photographer Charlotte Wales. In charge of styling was Georgia Pendlebury. The collection, inspired by Hollywood’s Golden Age goddesses and modern-day megastars, fuses raw wearability with radical glamour. Pieces are made from more sustainable materials including organic cotton, recycled polyester, chrome-free leather and Naia™ Renew.
Fashion is in a daring mood this season and for Studio S/S23 we wanted to push the envelope in terms of colour and silhouette. At the same time, we offset the more extravagant eveningwear styles with really easy shortcuts to timeless style, such as a leather biker jacket you could wear again and again. – Ann-Sofie Johansson, creative advisor at H&M.
“Key pieces promise all-eyes-on-me statements. For women, sensational volume-pumped evening dresses that sweep the floor and graze the thigh are offset with star-off-duty outerwear bursting with buzz: an oversized trench, a leather motorcycle jacket and a faux-fur jacket all radiate confidence. Cool-girl denim and everyday-luxe sweats equally guarantee maximum elegance with minimal effort, alongside snappy accessories, such as glossy, premium-leather ankle boots, rhinestone-trimmed lingerie and enormous sunglasses. Two womenswear pieces, an oversized vest and a high-waisted maxi skirt both made from a blend of organic and post-consumer waste cotton, have been embellished with hundreds of hand-sewn buttons. The buttons are partly made from post-consumer recycled plastic sourced by Bengaluru’s waste-pickers and reclaimed from the streets in India, part of an ongoing partnership between the H&M Group and the social enterprise Hasiru Dala Innovations.” – from H&M
This season the design team was captivated by the idea of a modern megastar who seamlessly glides between an attitudinal off-duty look and a glamour-centric red-carpet gown. For today’s social-media-savvy generations, keeping it real is as important as looking a million dollars, and we wanted to create a collection that can go from day to night, and from off-duty to on-duty, without compromising on flair – Linda Wikell, concept designer for H&M Studio.
The H&M Studio S/S23 collection will be available in selected stores and at hm.com from March 2nd.