Italian fashion house Missoni opened its new Missoni Resort Club in partnership with Nikki Beach Costa Smeralda, on July 14th, 2023, located in Cala Petra Ruja, in Porto Cervo, Sardinia. The brand’s distinctive elegance and brilliant hues are combined with the stunning beauty of Sardinia’s shoreline in this collaboration.
Missoni expertly designed the entire area, infusing it with bespoke furnishings and fabrics, altering every aspect of the beach club, from the umbrellas and loungers to the communal spaces. Visitors may now soak up the sunshine on Missoni‘s tailored sunbeds, unwind under specially created umbrellas, or rest in the sumptuous common areas, immersed in the characteristic Missoni aesthetic and craftsmanship. Each element has been meticulously created to inspire a feeling of timeless style and create an atmosphere of ease and refinement, in perfect harmony with Nikki Beach‘s concept of barefoot luxury.
The resort club’s color palette was inspired by the brand’s signature patterns, with deep blues, ocean turquoise, and brilliant flashes of emerald green. This carefully constructed project, led by Alberto Caliri, Creative Director of the Missoni Home Collection, strives to display the brand’s style and iconic nature throughout the world. Missoni enables people to fully immerse themselves in the compelling concept and lifestyle that the brand represents by personalizing exclusive venues.
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