Intimissimi has just launched an exclusive lingerie capsule collection in collaboration with the music star Jennifer Lopez. Titled “This Is Me Now,” is the fruit of a creative partnership that began with Lopez serving as the global brand ambassador for Intimissimi’s SS23 collection.
The collection signifies the second chapter in the dynamic collaboration between the Italian brand and the American icon. It seamlessly melds Intimissimi’s commitment to unparalleled quality with Jennifer Lopez’s distinctive style. The collection’s name takes inspiration from Lopez’s forthcoming album, “This is me…now,” which explores her profound journey of personal transformation. This title encapsulates her evolution, self-discovery, and the embrace of her authentic self.
In a remarkable parallel, the lingerie collection skillfully weaves these same themes of growth and inner strength into its fabric, resulting in a collection that exudes modern sophistication and empowerment. Intimissimi’s dedication to artisanal excellence and innovative design provided a canvas for Lopez to express her perspective on femininity and create a collection that celebrates the essence of womanhood.
Lingerie is deeply intimate – it’s an embrace that empowers you to feel free and beautiful. It’s delicate, it’s soft yet reveals the confidence in yourself.
– Jennifer Lopez
The collection’s inspiration revolves around crafting an exceptional range of lingerie that harmoniously merges sensuality and elegance—a celebration of the innate beauty of women. It features intricate embroidery and premium materials such as silk fabrics and refined laces, promising a luxurious sensory experience. Jennifer Lopez has added a delicate detail to the collection: the hummingbird, symbolizing luck, resilience, and vibrant energy—an emblem with deep personal significance to her.
The color palette of the collection is thoughtfully curated, offering three distinct options: timeless black, exuding classic allure; elegant champagne, expressing refinement and grace; and vibrant jade green, a bold choice dear to Jennifer Lopez, ideal for those seeking to make a statement.
Collectively, these elements convey a powerful message of self-expression. With a variety of styles and colors, the capsule collection aims to celebrate and enhance the unique beauty of every woman. It not only embraces individuality but also underscores the brand’s commitment to creating pieces that resonate on a personal level with women from all walks of life. This collection is a testament to the fusion of Intimissimi’s craftsmanship and Jennifer Lopez’s creative vision, offering a harmonious blend of sensuality, elegance, and empowerment.
See more of the Campaign:
Go Behind the Scenes With JLo and Intimissimi:
gorgeous as alwaysss!
noticed how no big brands want her anymore?