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Unveiling the Top Fashion Trends in the Video Games Industry in 2024

Unveiling the Top Fashion Trends in the Video Games Industry in 2024

December 28, 2023
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Unveiling the Top Fashion Trends in the Video Games Industry in 2024

Fashion trends are coming alive within video games and this symbiosis with gaming is only to continue in 2024 - investigated by DSCENE Editors:

December 28, 2023
in Fashion, Tech
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The video games industry is not just about immersive gameplay and cutting-edge graphics; it has become a thriving hub for fashion enthusiasts. In 2024, the convergence of technology and creativity has given rise to fascinating fashion trends within the gaming world. Let’s delve into the top fashion trends that are taking the gaming community by storm.

Virtual Couture

Virtual couture is redefining the way gamers express themselves in the digital realm. Players can now customize their avatars with high-end fashion items from renowned designers. Luxury brands are increasingly collaborating with game developers to create exclusive in-game apparel, blurring the lines between the virtual and real fashion worlds. According to a recent survey by Vogue Business, 62% of gamers expressed interest in purchasing virtual clothing items for their characters, emphasizing the growing importance of virtual fashion.

Also, as CyberGhost’s blog post highlights, character’s outfit shows who the characters are, what their social status is, where they originated from, and which attitudes they have towards the events given.
For example, in the highly anticipated game “Cyber Odyssey,” players can dress their avatars in virtual outfits inspired by real-world luxury fashion brands like Gucci and Prada, creating a unique gaming experience.

Animal Crossing: New Horizons was released in 2020 and quickly turned the go to pandemic isolation remedy, – the game features outfits designed by Valentino and Marc Jacobs

Sustainable Gaming Fashion

As sustainability becomes a focal point in various industries, the gaming world is no exception. Game developers are incorporating eco-friendly fashion choices within their virtual universes. Characters now have access to virtual wardrobes filled with sustainable and ethically produced clothing items. This trend aligns with the increasing awareness of environmental issues among gamers.

Look at the game “GreenQuest”. It encourages players to choose sustainable fashion options for their avatars, with in-game rewards for making environmentally conscious choices. This reflects a broader movement towards sustainability within the gaming industry.

Augmented Reality (AR) Fashion Shows

With the integration of augmented reality, virtual fashion shows have become a captivating experience for gamers. Players can attend in-game fashion events featuring the latest digital collections, mirroring real-world fashion weeks. This trend not only showcases the artistic aspect of gaming but also provides a platform for virtual fashion designers to gain recognition.

For instance, “FashionRealms” hosts AR fashion shows within the game, where players can witness the unveiling of exclusive virtual collections, interact with digital models, and even purchase virtual versions of showcased items.

Balenciaga x Fortnite by EPIC Games was released in 2021
Louis Vuitton x League of Legends

Nostalgic Gaming Fashion

Nostalgia is a powerful force, and game developers are leveraging it by incorporating fashion trends from past decades into their virtual worlds. Whether it’s pixelated 8-bit accessories or grunge-inspired outfits, gamers can now indulge in a nostalgic trip while staying at the forefront of virtual fashion. Take a look at the game “RetroRealm“. Players can access a wide range of nostalgic fashion items, from iconic ’90s grunge flannels to pixelated accessories reminiscent of classic arcade games.

Moschino x Sims

In-Game Fashion Blogs

The gaming community has embraced the concept of in-game fashion blogs, where virtual influencers and characters share their styling tips and favorite virtual fashion finds. These blogs provide inspiration for players looking to elevate their avatar’s style and stay updated on the latest in-game fashion trends.

The intersection of fashion and gaming in 2024 is reshaping how players perceive and engage with virtual worlds. From virtual couture to sustainable gaming fashion, the industry continues to evolve, offering gamers new ways to express their creativity and personal style. As technology advances, we can expect even more immersive and innovative fashion trends to emerge, making the gaming experience an ever-evolving and visually stunning journey.

Tags: Style
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