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Nike and 1017 ALYX 9SM’s Exclusive AF1 Pop-Up in Hong Kong

Limited edition Nike AF1 by Matthew M. Williams launch at at CEMENT, K11 MUSEA.

December 26, 2023
in 1017 Alyx 9SM, Nike, Sneakers
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Courtesy of 1017 ALYX 9SM

Hong Kong has witnessed a unique fusion of style and sports as the Nike 1017 ALYX 9SM pop-up opened its doors at CEMENT, K11 MUSEA. This exclusive event celebrated the collaboration between Nike and 1017 ALYX 9SM, a brand renowned for its innovative and high-fashion approach, led by the visionary designer Matthew M. Williams.

SNEAKERS

The highlight of this pop-up is the release of the 1017 ALYX 9SM Nike AF1, a reimagined version of the classic Air Force 1, a sneaker that has been a cornerstone of streetwear culture since its debut in 1982. Matthew M. Williams, known for his clean, futuristic aesthetic, has skillfully deconstructed and reassembled the iconic design, infusing it with a contemporary edge.

Courtesy of 1017 ALYX 9SM

Features of the 1017 ALYX 9SM Nike AF1

The collaboration between Nike and 1017 ALYX 9SM offers a fresh perspective on the Air Force 1. The key features of this special edition include:

Premium Tumbled Leather: The sneakers boast high-quality, tumbled leather, adding a touch of luxury and durability.
Signature Metal Eyelets and Lace Dubraes: These unique elements reflect Williams’ penchant for metallic details, enhancing the shoe’s overall look.
Co-Branded Details: The collaboration is evident in the subtle branding, marrying the identities of Nike and 1017 ALYX 9SM.
Aesthetic Appeal: The clean lines and deconstructed panels align with Williams’ design philosophy, making these sneakers a must-have for fashion enthusiasts.
Limited Release: White and Black Colourways

The pop-up event offered the 1017 ALYX 9SM Nike AF1 in two classic colourways: White and Black. These versatile hues ensure that the sneakers can complement a wide range of styles, making them a valuable addition to any sneaker collection.

This pop-up was a one-day-only event, making it a rare opportunity for sneakerheads and fashion aficionados in Hong Kong. The limited availability and first-come, first-served basis added an element of exclusivity and urgency to the release.

 

Lihat siaran ini di Instagram

 

Siaran dikongsi oleh K11 MUSEA (@k11musea)

The Nike 1017 ALYX 9SM pop-up at CEMENT, K11 MUSEA was a celebration of the enduring legacy of the Air Force 1, reinterpreted through the visionary lens of Matthew M. Williams. It’s a melding of high fashion and streetwear, a testament to the evolving landscape of sneaker culture.

View Gallery 10 images

 

 

Tags: eventsMatthew M. Williams
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