Blackpink member Lisa has announced the launch of her own management company, LLOUD, setting the stage for a year that promises to amplify her influence in the music and entertainment industry even further. Following a year marked by significant solo achievements, including a collaboration with Korean legend Taeyang, a residency at Paris’ esteemed Crazy Horse cabaret, and breaking Guinness World Records, Lisa is poised to take her career to new heights. She is the first female solo artist in K-pop to win ‘Best K-pop Artist’ at the MTV Music Video Awards and Europe Music Awards and the first to exceed a billion Spotify streams.
On February 8, Lisa unveiled LLOUD to her 101 million Instagram followers, positioning it as a platform to manifest her vision across music and entertainment. Accompanied by a captivating image of herself, she invited fans to join her in transcending boundaries and exploring new horizons together. LLOUD’s mission, as outlined on its website and social media channels, emphasizes the company’s dedication to genre-transcending experiences, relentless innovation, and unwavering authenticity, heralding the dawn of the LLOUD era.
Lisa’s trajectory thus far has been characterized by groundbreaking success, both with Blackpink and in her solo endeavors. Her track “Lalisa” not only topped Billboard’s World Digital Song Sales chart but, along with “SG,” showcased her ability to dominate across genres. The LLOUD Instagram account quickly attracted a vast following, underscoring the anticipation surrounding Lisa’s new venture.
The choice of LLOUD as the company’s name, echoing Lisa’s full name, Lalisa Manobal, signifies a personal connection to her artistic identity. It reflects her ambition to continue breaking records and setting new standards in the industry, as evidenced by the historical success of her debut solo project.
This development follows Blackpink’s renewal of their group contract with YG Entertainment, a move that was met with enthusiasm from fans and investors alike. Lisa’s decision to establish LLOUD, following Jennie’s establishment of her own agency, OA, signals a growing trend among K-pop artists to diversify their management arrangements while remaining committed to their groups.
Lisa’s venture into managing her music career through LLOUD opens numerous possibilities for the star, whose collaborations, performances, and fashion endorsements have already established her as a global icon.
