The collaboration between denim brand RE/DONE and the iconic Pamela Anderson, titled RE/DONE & Pam, fuses nostalgia with a firm commitment to environmental sustainability. This partnership brings to life Anderson’s most iconic looks from the ’90s, albeit with a contemporary, eco-conscious twist.
Central to the ethos of RE/DONE & Pam is the shared passion for the planet that Anderson and RE/DONE embody. The collection itself is a showcase of green practices, featuring 25 pieces that spotlight denim and t-shirts crafted from eco-friendly materials such as low-impact washes, recycled fabrics, regenerative cotton sourced from California, apple-skin leather, and untreated organic cotton.
Anderson’s involvement in the collaboration marks a deliberate step towards revisiting the aesthetics of her past with a fresh perspective. She articulates a desire to acknowledge her iconic ’90s looks without being confined by them. “Sometimes, people want to drag me back, they want to recreate those looks… I just kind of want to leave that stuff in the past,” Anderson explains, signaling her intention to redefine her image in alignment with her current values.
The RE/DONE & Pam collection serves as an homage to the quintessential ’90s fashion staples, including low-slung jeans, denim shirts, white denim shorts, baby tees, cropped hoodies, and bucket hats. Reflecting Anderson’s staunch veganism and activism, the collection is entirely vegan, down to the detail of replacing the traditional leather patches on jeans with a paper alternative crafted from apple skin.
Anderson’s approach to activism is characterized by her gentle, encouraging stance, aiming to inspire rather than confront. Known for her advocacy work with Peta and opposition to fur long before the surge of veganism in the mainstream, she sees herself as a “romantic activist.” This mindset permeates the collaboration, offering individuals the space to make their own contributions towards a better world through conscious fashion choices.
Pamela Anderson is also the star of the campaign lensed by Lea Colombo. In charge of styling was Katie Burnett, with creative direction from Jacobs+Talbourdet-Napoleone, and production by 1/33 Productions. Beauty is work of hair stylist Ryan Mitchell, and makeup artist Cyndle K.
