Canada Goose‘s appointment of Haider Ackermann as its first-ever Creative Director is a big new step for the brand. Ackermann, the Colombian-born French designer known for style and attention to luxury, brings a fresh perspective to Canada Goose, traditionally known for its high-performance outerwear.
The appointment is marked by the launch of the PBI Hoodie, in collaboration with Jane Fonda, that not only supports Polar Bears International but also shows the brand’s commitment to environmental sustainability and conservation efforts. This initial launch is inspired by Haider’s trip to Churchill, Manitoba – known as the polar bear capital of the world with Canada Goose’s Chairman & CEO, Dani Reiss.
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The statements by Dani Reiss and Haider Ackermann highlight the symbiosis between Ackermann’s creative vision and Canada Goose’s brand. Dani Reiss highlights Ackermann’s deep comprehension of the brand’s core values—authenticity, craftsmanship, and performance. This suggests that Ackermann’s appointment is not just about refreshing the brand’s aesthetic but also about deepening its commitment to these fundamental principles.
Ackermann’s remarks reveal his personal commitment to environmental care and his admiration for Canada Goose’s unique position in the fashion industry. Together, these statements show a strategic alignment that could redefine Canada Goose, blending its heritage in high-performance outerwear with a renewed focus on sustainability and high fashion, driven by Ackermann’s aesthetic. Haider’s first seasonal capsule collection will launch in Fall Winter 2024.
