Building on the success of its first ‘anti-bridal’ Bridal Capsule Collection, SSENSE is set to debut its next bridal capsule on Thursday, May 16. Titled SSENSE Bridal 2.0, this collection showcases the work of 17 emerging and established designers and features over 100 items, including dresses, gowns, suits, shoes, veils, and accessories. This season, the collection has been expanded to include options for bridesmaids and flower girls, providing a comprehensive range for the entire bridal party.
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Brigitte Chartrand, vice president of womenswear buying and Everything Else for SSENSE, reflects on the journey: “We wanted to test the waters with our first bridal collection. The SSENSE audience is young – in age but also at heart; it’s a state of mind. Like most category expansions, we saw bridal as an opportunity to infuse our unique and perhaps more exciting perspective into a traditionally conservative market. We curated a group of designers who could be discovered in unexpected ways through our initial launch. After hearing all the positive feedback, we knew that bridal was something we had to continue exploring.”
SSENSE Bridal 2.0 caters not only to brides-to-be but also to fashion enthusiasts looking for an excuse to wear a new white dress. This collection aims to offer modern, elegant alternatives to traditional bridal wear, blending contemporary style with timeless sophistication. With a wide range of price points and styles, the collection allows brides to select different dresses for various events throughout their wedding journey.
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Standouts in the collection include newcomer Aaron Esh, debuting his distinctive designs. Anna Sui revisits the iconic babydoll silhouette, recalling its memorable appearance in 1994 on Naomi Campbell and Linda Evangelista. Additionally, Conner Ives prioritizes sustainability with a completely upcycled gown and gloves, reflecting the fashion industry’s dedication to eco-friendly practices. The Capsule Collection for this season showcases a varied selection of brands such as Ashley Williams, Molly Goddard, and Vivienne Westwood, ensuring there’s something to cater to every bride’s preferences.
The SSENSE Bridal Capsule Collection seeks to revolutionize conventional wedding attire, providing contemporary brides and fashion aficionados with cutting-edge designs and chic choices. With innovative designs and stylish options, it offers modern brides and fashion lovers a fresh and exciting take on wedding attire for all their celebratory events.
View the collection in the Gallery below:
