Since its debut in 1986, the TAG Heuer Formula 1 series has been at the forefront of watchmaking innovation, marking the first timepiece to proudly bear the TAG Heuer name. Known for its vibrant colors and bold design, it quickly became a coveted item among nascent collectors, including Kith founder Ronnie Fieg. Today, TAG Heuer collaborates with the influential lifestyle brand Kith to re-launch this iconic series, infusing it with contemporary materials and designs.
WATCHES
TAG Heuer and Kith are both leaders in their fields, each contributing significantly to their cultural spheres. TAG Heuer is renowned for providing precision-engineered timepieces for major motorsports events and athletes, while Kith is celebrated for its revolutionary impact on fashion. Together, they are re-introducing the TAG Heuer Formula 1 Series 1 with a new collection that showcases the classic watch in 10 dynamic colorways, inspired by TAG Heuer’s historical models.
This partnership breathes new life into the TAG Heuer Formula 1, maintaining its strong design principles and vibrant colors, elements that continue to inspire Fieg as a designer. The relaunch highlights the enduring appeal of the Series 1, which sparked a collecting passion that is still alive and well today. For many, including Fieg, the journey began with the original red-and-black TAG Heuer Formula 1, which has since become a staple in the world of prestigious vintage watch collections.
TAG Heuer’s reintroduction of the Series 1 is not just a nod to its past but a reaffirmation of its status as a cultural titan. The 2024 update brings modern touches while honoring the original’s spirit, using the same molds and suppliers from 1986 to preserve its identity. Upgrades include a shift from plastic to sapphire crystals and from plastic to rubber straps, enhancing both durability and wearability.
The collection also features an unprecedented collaboration on branding, merging the Kith and TAG Heuer logos on the dial, strap, and caseback, and including Kith’s motto “Just Us” as a nod to Fieg’s close-knit community ethos.
The TAG Heuer Formula 1 | Kith collection is an exquisite blend of vintage aesthetics and modern functionality, available in limited editions that highlight unique color combinations and design details reminiscent of the 1980s. This series not only celebrates the iconic status of the original TAG Heuer Formula 1 but also cements its place in the pantheon of watches that have significantly influenced both fashion and watchmaking. The global launch is set to begin with an exclusive in-store release in Miami on May 3rd, followed by a worldwide release on May 6th, promising to captivate a new generation of watch enthusiasts and collectors alike.
