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Charles Jeffrey LOVERBOY’s FW24 Collection

Charles Jeffrey LOVERBOY’s latest collection fuses Scottish folklore and ’70s subculture

July 19, 2024
in Fall Winter 2024.25 Campaigns
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Courtesy of CHARLES JEFFREY LOVERBOY

For Fall/Winter 2024, Charles Jeffrey LOVERBOY dives into an eccentric with “The Curious Case of Moshkirk Booness,” drawing inspiration from a fictional Scottish village caught in a time warp since 1979. This collection is an example of LOVERBOY’s flair for the dramatic and the surreal, combining historical references with avant-garde design.

Courtesy of CHARLES JEFFREY LOVERBOY

The story behind the collection is as intriguing as the clothes themselves. According to a whimsical backstory, Moshkirk, a village lost to time after a meteor flash in 1979, has remained in a perpetual state of that year. The collection channels the eclectic styles of the late ’70s, from punk to disco, creating an interplay of textures, colors, and patterns. Each piece seems to tell a story, with garments that appear to have a life of their own, embodying the spirit of the era with a contemporary twist.

Courtesy of CHARLES JEFFREY LOVERBOY
Courtesy of CHARLES JEFFREY LOVERBOY

LOVERBOY’s Fall/Winter 2024 collection stands out for its bold use of fabrics and unconventional silhouettes. Think oversized coats with exaggerated shoulders, vibrant plaid patterns clashing harmoniously with metallic fabrics, and accessories that defy the ordinary—bags with tongue motifs, boots with leg-like appendages, and hats sprouting whimsical ears. This playful yet meticulously crafted aesthetic is a hallmark of Charles Jeffrey’s design philosophy, pushing the boundaries of fashion while paying homage to its roots.

One cannot overlook the socio-political undertones subtly incorporated into the collection. The village of Moshkirk, frozen in time, mirrors the tumultuous political climate of late ’70s Britain under Margaret Thatcher. The collection juxtaposes this historical context with the present, drawing parallels to today’s economic and social challenges. In doing so, LOVERBOY not only celebrates the resilience and creativity born out of adversity but also prompts a reflection on how the past continually shapes our future.

Courtesy of CHARLES JEFFREY LOVERBOY

As Charles Jeffrey LOVERBOY approaches its tenth anniversary, FW 2024 collection is both a precursor of what’s to come. Described by Jeffrey as the “calm before the storm,” this collection is a vibrant explosion of joy, color, and Scottish magic. It encapsulates the brand’s playful spirit and its ability to honor the past while looking boldly toward the future. In “The Curious Case of Moshkirk Booness,” Charles Jeffrey LOVERBOY has once again proven that fashion can be a powerful storyteller, capable of transporting us to fantastical worlds while reflecting the complexities of our own.

View the collection in the Gallery below:

View Gallery 16 images
Tags: collectionsFashion NewsmenswearWomenswear
Anastasija Pavic

Anastasija Pavic

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