• Latest
BOSS Fall Winter 2024 Collection Redefines Corporate Chic

BOSS Fall Winter 2024 Collection Redefines Corporate Chic

August 28, 2024
Dwarmis

Dwarmis Presents Spring Summer 2026 Collection in New York

September 16, 2025
A$AP Rocky and PUMA Drop Animal Print Collection This October

A$AP Rocky and PUMA Drop Animal Print Collection This October

September 16, 2025
adidas Anthony Edwards 2 Debuts in Three Distinct Colorways

adidas Anthony Edwards 2 Debuts in Three Distinct Colorways

September 16, 2025
NIGO x Levi’s x Nike Air Force 3 Low Drops in Two Editions

NIGO x Levi’s x Nike Air Force 3 Low Drops in Two Editions

September 16, 2025
Ocean Savage Presents HORSEFLY Fall Winter 2025 Collection

Ocean Savage Presents HORSEFLY Fall Winter 2025 Collection

September 16, 2025
Odell Beckham Jr

Exclusive: Odell Beckham Jr. Talks FRI&NDS, Vision and Creativity

September 16, 2025
Aminé x New Balance Biblioteca 2000s Limited to 100 Pairs

Aminé x New Balance Biblioteca 2000s Limited to 100 Pairs

September 16, 2025
Jordan Brand Presents New Trunner Models and Winter Collections

Jordan Brand Presents New Trunner Models and Winter Collections

September 16, 2025
Hikari no Yami

Hikari no Yami Spring Summer 2026 Collection Explores Invisibility

September 15, 2025
Rami Al Ali

Visual Symphony: Rami Al Ali Bridal Couture 2026 Collection

September 15, 2025
CUPRA Unveils the Tindaya Showcar A Bold Vision for the Future of Driving

CUPRA Unveils the Tindaya Showcar A Bold Vision for the Future of Driving

September 15, 2025
CELINE New Luggage

Discover CELINE New Luggage Spring 2026 Collection

September 15, 2025
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
No Result
View All Result

BOSS Fall Winter 2024 Collection Redefines Corporate Chic

Iconic talent leads the all-star cast in a new chapter of modern tailoring.

August 28, 2024
in Ad Campaigns, Fall Winter 2024.25 Campaigns, Female Models, Hugo Boss, Womenswear
1
Share on FacebookShare on Twitter
BOSS Fall Winter 2024
© BOSS

Signature BOSS suiting returns this season, reimagined with strong, modern silhouettes that offer a fresh perspective perfect for the colder months ahead. The Fall Winter 2024 collection campaign “It’s for life”, featuring a star-studded cast including David Beckham, Naomi Campbell, Gisele Bündchen, Burna Boy, and Lee Jong-suk, unfolds against the backdrop of an elevated office setting. The visuals, filled with tailored looks and corporate motifs, extend the “CorpCore” theme first introduced at the BOSS Fall Winter 2023 show.

The campaign’s message emphasizes lifelong commitment, embodied as each talent commits their guiding principles to paper. David Beckham marks his first appearance as part of his multi-year collaboration with BOSS, signaling an exciting new chapter for both the football icon and the brand. His presence, alongside Naomi Campbell, who also serves as brand ambassador for BOSS Watches, Jewelry, and Eyewear, underscores the collection’s emphasis on style and confidence as lifelong commitments.

BOSS Fall Winter 2024
© BOSS

“It’s great to be a part of this BOSS campaign for Fall Winter 2024, marking an exciting start to my long-term ambassadorship with BOSS,” said Beckham.

The campaign will be supported by a robust 360-degree marketing strategy. It will include large-scale outdoor advertising in 29 key cities worldwide, as well as digital engagement through the launch of a new Instagram broadcast channel. This channel will provide an ongoing platform to engage the BOSS community. On Threads, BOSS will feature behind-the-scenes audio clips with key talents and interactive elements like polls to encourage fan interaction, amplifying the buzz around the collection.

View Gallery 12 images

 

The BOSS Fall Winter 2024 collection showcases a redefined take on office wear, with sharp suiting and outerwear featuring strong shoulders and smart ties for men. Highlighted within the luxury assortment, Bisontex fabric, a blend of bison wool and cashmere in a unique grey-brown shade, brings a sophisticated touch to key menswear pieces. The womenswear line sees a similar reinvigoration with power suits in novel fits and strong shoulder shapes, including standout items like a rear-zip blazer in pinstriped virgin wool and a wrap-front coat in crocodile-embossed leather.

The campaign, captured by renowned photographer Mikael Jansson under the creative direction of Trey Laird and Team Laird, emphasizes BOSS’s call for individuals to live a self-determined life. “It’s for life” reflects BOSS’s commitment to empowering individuals to find their voice and lead with confidence.

View Gallery 13 images

 

The new collection will be available from August 28, 2024, at BOSS stores worldwide, online at boss.com, and through select wholesale partners. This launch marks another milestone in BOSS’s ongoing narrative, blending timeless elegance with contemporary edge.

Tags: ad campaignscelebsFW24
Katarina Doric

Katarina Doric

DSCENE Magazine's Features Director

Related Posts

Dwarmis
New York Fashion Week

Dwarmis Presents Spring Summer 2026 Collection in New York

September 16, 2025
Ocean Savage Presents HORSEFLY Fall Winter 2025 Collection
Fall Winter 2025.26 Menswear

Ocean Savage Presents HORSEFLY Fall Winter 2025 Collection

September 16, 2025
Jordan Brand Presents New Trunner Models and Winter Collections
Ad Campaigns

Jordan Brand Presents New Trunner Models and Winter Collections

September 16, 2025
Rami Al Ali
Bridal

Visual Symphony: Rami Al Ali Bridal Couture 2026 Collection

September 15, 2025

Comments 1

  1. Giulia Smith Venice Beach says:
    1 year ago

    Hello David Beckham! BOSS menswear is where its at!

dscene

Subscribe To Our Newsletter

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – Click for more about DSCENE and for our Terms of Service.

Subscribe Our Newsletter

© 2024 DSCENE Publishing. All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.