Shuting Qiu, the Shanghai-based designer originally from Hangzhou, shares her unique fashion journey, shaped by her education at the Royal Academy in Antwerp. Known for her ability to balance boldness and delicacy, Qiu’s designs reflect her concept of a “modern romantic” archetype – merging self-reliance with subtle grace. Her collections challenge traditional silhouettes through asymmetry and unexpected forms.
INTERVIEWS
Beyond aesthetics, Qiu’s creative process is informed by her personal experiences, global travels, and passion for sustainability. Over 60% of her materials are sustainably sourced, and she collaborates with artisans from her hometown to repurpose recycled fabrics into intricate designs. This eco-conscious approach ensures her work not only celebrates elegance but also reflects a deeper commitment to craftsmanship and environmental responsibility. Through these efforts, Qiu’s brand empowers women while staying aligned with the principles of sustainable fashion innovation.
In this exclusive interview for DSCENE, by editor Anastasija Pavic, Qiu shares the inspirations and themes behind her latest SS25 collection, exploring her connection to Greek mythology. She also discusses the importance of collaboration, the mentors who guided her career, and her perspective on how fashion can serve as a medium for interpreting and preserving cultural heritage in a modern context.
What initially drew you to fashion?
My mother nurtured my appreciation for luxurious materials, particularly silk, which became a source of inspiration early on. I later refined my creative abilities and deepened my understanding of design through formal fashion studies, where I developed the skills that shape my work today.
View this post on Instagram
How does your personal background shape your design aesthetic?
I was born in Hangzhou, a city renowned for its deep-rooted tradition of silk production and intricate embroidery, surrounded by mountains. Growing up in such a culturally rich and scenic environment, I developed a connection with nature, which continues to serve as a constant source of inspiration in my creative
Who were your biggest influences growing up?
During my studies, I had the privilege of being mentored by Walter Van Beirendonck. His guidance not only shaped my skills as a designer but also played a crucial role in my personal development, encouraging me to express myself authentically through my work. His innovative approach and creative vision continue to be a significant influence on me today.
“This collection takes inspiration from my recent trip to Cyprus, where I explored the Greek heritage and mythological traditions. I aimed to connect these cultural elements with the distinct identity of Shuting Qiu.”
Can you describe your typical creative process when starting a new collection?
I always begin by gathering paintings and photographs, carefully cutting them out and assembling them into collages. Once the general shapes take form, I focus on experimenting with color combinations. From there, I create small sculptures to explore the concepts further and refine the overall composition.
What ideas influenced the overall theme of your SS25 collection?
This collection takes inspiration from my recent trip to Cyprus, where I explored the Greek heritage and mythological traditions. I aimed to connect these cultural elements with the distinct identity of Shuting Qiu.
Your collection features intricate floral patterns. What do these designs represent in the context of the Venus theme?
Yes, exotic flower patterns are deeply rooted in the brand’s DNA. Venus, the goddess of beauty and love, is not only symbolic in mythology but also connected with the planet known as both the evening star and the morning star. Inspired by these associations, I wanted to pay tribute to Greek culture by incorporating mosaic elements. Through this, I aimed to create a connection between Eastern and Western art, blending different cultural aesthetics into a unified expression.
“I always draw inspiration from my personal experiences, literature and Chinese artists.”
How do you see contemporary fashion playing a role in preserving and interpreting cultural heritage?
My creations help preserve Chinese traditions by reimagining them with a contemporary approach. I incorporate patterns from the past into modern designs, using bold shapes and vibrant colors to bring a fresh perspective. This combination of tradition and innovation creates striking contrasts, with elements like silk jacquard, detailed embroidery, and floral motifs.
What themes do you find yourself drawn to for future collections?
I always draw inspiration from my personal experiences, literature and Chinese artists.
What has been your biggest learning experience throughout your career so far?
In the beginning, I worked independently as a solo designer, focusing solely on developing my creative vision. However, over time, my priorities have shifted, and what matters most to me now is building a sense of community through collaboration.
What is your personal philosophy on fashion, and how do you hope it impacts those who wear your designs?
I convey refined femininity through a bold, independent, yet delicate “modern romantic” archetype. This figure embodies both strength and vulnerability, combining elegance with assertiveness. My designs capture this duality.
Shuting is just damn amazing!!!