Louis Vuitton announces a significant foray into the beauty industry with the introduction of La Beaute Louis Vuitton, scheduled to launch in Autumn 2025. The renowned luxury brand has appointed Dame Pat McGrath, a titan in the makeup world, as Creative Director, Cosmetics, to spearhead this new venture. With McGrath’s extraordinary aesthetic sensibility and deep industry experience, the brand aims to extend its legacy of travel and creativity into the expansive world of beauty.
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Widely acclaimed as “the most influential makeup artist in the world,” Pat McGrath brings a storied history of collaborations and her unique creative vision to Louis Vuitton. Since founding Pat McGrath Labs in 2015 and earning the distinction of Dame by Queen Elizabeth II in 2021, McGrath has set standards in the beauty industry. At La Beauté Louis Vuitton, she will continue to push the boundaries of cosmetic artistry, enhancing the House’s commitment to combining traditional luxury with innovative modernity.
Louis Vuitton’s venture into beauty is deeply rooted in its history, with the brand having developed sophisticated vanity cases as far back as the 1920s. These cases, designed for the jet-setting elites of the era, were as functional as they were elegant, equipped to carry perfumes, cosmetics, and other toiletries. The brand’s archival pieces, like the custom-made kits for celebrities of the early 20th century, underscore its long-standing connection to luxury personal care.
As the launch date approaches, anticipation is building for the unveiling of La Beauté Louis Vuitton’s product range. The initiative is set to redefine the beauty industry, promising to deliver products that embody the essence of Louis Vuitton’s rich heritage while capturing the innovative spirit that the brand is celebrated for. With McGrath at the helm, the beauty community is set to witness a new era of luxury cosmetics.
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