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Better Gift Shop Reimagines the Nike Air Max DN8 in Wolf Grey

Nike teams up with Better Gift Shop for a reworked Air Max DN8

June 13, 2025
in Nike, Sneakers
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Nike Air Max DN8
©NIKE

Nike’s latest Air Max DN8 arrives in a new iteration “Wolf Grey and Cool Grey” crafted in collaboration with Toronto’s Better Gift Shop. Launching on June 20 for $210, the design leans into a blend of performance engineering and visual character, arriving in a palette of Wolf Grey, Cool Grey, Photo Blue, and Platinum Tint. This marks another chapter in the boutique’s ongoing creative relationship with Nike, one that consistently delivers design rooted in both streetwear relevance and innovative sneaker design.

SNEAKERS

The upper is built from gradient mesh that darkens toward the heel, lending a visual shift across the foot that’s mirrored by no-sew overlays and textured line detailing. Better Gift Shop adds their signature through small but deliberate touches. The lenticular tongue tag flips between “Air Max” and “Better,” while the lace tips read “Better” and the foam insoles depict the boutique’s mascot wearing an oversized version of the DN8 itself.

Nike Air Max DN8
©NIKE
Nike Air Max DN8
©NIKE
Nike Air Max DN8
©NIKE

What sets the DN8 apart is its performance foundation. The sneaker is equipped with Nike’s Dynamic Air system – eight individual pressurized tubes running from heel to toe. These sit directly above the rubber outsole, removing excess layers and placing responsive cushioning closer to the ground. This configuration offers a smoother transition through each stride while maintaining a distinctive visual identity. On this version, the system is reinforced with a tonal Phylon midsole and supported by a black and blue rubber outsole that stabilizes the experience.

Nike Air Max DN8
©NIKE
Sneakers
©NIKE
Sneakers
©NIKE

Photo Blue details contrast the grey mesh and show up in select elements: the lateral mini Swoosh, nylon eyelets, heel branding, and even the lace loops. This limited-edition model also features wave-inspired reflective patterns across the upper, referencing traditional Japanese motifs – an aesthetic frequently seen in Better Gift Shop’s own product offerings.

Sneakers
©NIKE
Sneakers
©NIKE

While the base design of the Air Max DN8 already emphasizes low-profile speed and energy return, the boutique’s interpretation shifts the focus slightly. With its mix of visual storytelling and technical precision, this sneaker channels a kind of creative control that aligns with both Nike’s experimental side and Better Gift Shop’s local influence.

Sneakers
©NIKE
Sneakers
©NIKE

The Better Gift Shop x Nike Air Max DN8 will be available on June 20, 2025, via select retailers and Nike channels. The drop is expected to sell out quickly, given the attention to detail and limited nature of the release.

Sneakers
©NIKE
Sneakers
©NIKE

Model: Nike Air Max Dn8 Wolf Grey and Cool Grey
Colorway: Wolf Grey / Cool Grey / Photo Blue / Platinum Tint
SKU: IB7455-012
Price: 210.00 USD
Release Date: June 20
Available at: Nike SNKRS and select retailers

Tags: nike air maxsneaker releasessneakers
Ana Markovic

Ana Markovic

Deputy Editor at DSCENE Publishing

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