• Latest
Supreme and GOODENOUGH Team Up for Spring 2025

Supreme and GOODENOUGH Team Up for Spring 2025

June 2, 2025
Art Basel 2025

Art Basel 2025 Turned the City Into a Platform for Monumental Works

June 24, 2025
Montblanc and Wes Anderson Reunite for Let’s Write Campaign

Montblanc and Wes Anderson Reunite for Let’s Write Campaign

June 24, 2025
Kylian Mbappé Reveals a First Look at Jonathan Anderson’s Dior Debut

Kylian Mbappé Reveals a First Look at Jonathan Anderson’s Dior Debut

June 24, 2025
Travis Scott

Day Zero: Travis Scott Named Chief Visionary at Oakley

June 24, 2025
Vacheron Constantin Crafts One-of-a-Kind Mechanical Timepiece

Vacheron Constantin Crafts One-of-a-Kind Mechanical Timepiece

June 24, 2025
Balenciaga and PUMA Launch Performance-Inspired Collection

Balenciaga and PUMA Launch Performance-Inspired Collection

June 24, 2025
Fall 2023 Trend Report: The Season’s Most Striking Styles

How to Master a Sophisticated Style

June 24, 2025
BOSS Creates New Award with Art Basel for Contemporary Art

BOSS Creates New Award with Art Basel for Contemporary Art

June 24, 2025
Dolce&Gabbana Men’s SS26 Turns Pyjama Into a Daily Uniform

Dolce&Gabbana Men’s SS26 Turns Pyjama Into a Daily Uniform

June 24, 2025
Ferrari Resort 2026 Reimagines the Workshop as Wardrobe

Ferrari Resort 2026 Reimagines the Workshop as Wardrobe

June 23, 2025
CANALI

Elegance In Motion: Canali Spring Summer 2026 Collection

June 23, 2025
Saul Nash Introduces Embrace for Spring Summer 2026

Saul Nash Introduces Embrace for Spring Summer 2026

June 23, 2025
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Fall Winter 2024.25 Womenswear
      • Fall Winter 2024.25 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Fall Winter 2024.25 Womenswear
      • Fall Winter 2024.25 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
No Result
View All Result

Supreme and GOODENOUGH Team Up for Spring 2025

Hiroshi Fujiwara’s influential label returns with a full apparel collection and exclusive Nike Air Force 1 Low.

June 2, 2025
in Ad Campaigns, Menswear, Sneakers, Spring 2025, Supreme, Womenswear
0
Share on FacebookShare on Twitter
Supreme and GOODENOUGH Team Up for Spring 2025
© Supreme

Supreme has joined forces with GOODENOUGH for a new Spring 2025 collection, reigniting one of the most influential names in Japanese street fashion. GOODENOUGH launched in 1990, founded by Hiroshi Fujiwara, one of the most influential designers in global street culture. Though Fujiwara closed the brand by the late ’90s, GOODENOUGH reshaped youth style in Japan and still influences streetwear today.

Fujiwara, a teenage punk fan in the early ’80s, began his exploration of global culture in London. He arrived looking for underground sound and fashion but quickly shifted course after Malcolm McLaren, a key figure in London’s punk movement, told him to go where the momentum was building: New York. Fujiwara followed the advice and immersed himself in the early stages of hip-hop’s move downtown. He returned to Tokyo loaded with records, DJ techniques, and new ideas, becoming one of the first people to introduce hip-hop culture to Japan.

© Supreme
Supreme and GOODENOUGH Team Up for Spring 2025
© Supreme

“People were really hungry for information,” Fujiwara once said. “And, somehow, I had pretty good access because I had friends in London, New York, Los Angeles, everywhere.” That access fueled his design work, and when he launched GOODENOUGH, he channeled those experiences into clothes that brought together punk, hip-hop, skateboarding, BMX, and high-end Western fashion.

Working alongside designer SK8THING, Fujiwara offered utility-driven items like jackets, sweatshirts, and pants, all elevated through thoughtful graphics and limited production runs. He priced them on par with luxury fashion, reshaping consumer expectations and setting a standard that would define the streetwear market. His work directly influenced Jun Takahashi and Nigo, future founders of UNDERCOVER and A Bathing Ape, who worked closely with Fujiwara before launching their own projects. In 1993, the three opened NOWHERE, a Harajuku retail concept that quickly became a fixture of Tokyo’s style scene. By the late ’90s, Fujiwara stepped away from GOODENOUGH, choosing to move from large-scale brand operations to smaller design projects.

© Supreme

The Spring 2025 collection includes an expansive lineup: an MA-1 Jacket, Patchwork Jacket, Sweater, Patchwork Shirt, Crushed Rayon Shirt, Thermal, S/S Top, Hooded Sweatshirt, Patchwork Pant, Military Pant, Shorts, two T-Shirts, and three headwear styles, a 6-Panel, Camp Cap, and Crusher. Each piece revives the essence of GOODENOUGH, drawing from the textures and references that defined the original brand while pairing it with Supreme’s skate-focused cuts and attitude.

© Supreme

One standout arrives in the form of a Nike Air Force 1 Low, made exclusively for Supreme. The shoe uses full-grain leather across the upper and features a perforated toe panel, ponyhair Swoosh, and translucent outsole printed with collaborative logos. Inside, the DURAPLUSH lining and co-branded footbed round out the details, while embroidered and debossed logos add dimension to the exterior. The sneaker will be available in one colorway only.

The Supreme x GOODENOUGH collection releases June 5 online and in stores, with the Asia release set for June 7.

View Gallery 28 images
Tags: ad campaignscollectionsmenswearnikesneakersspring 2025supremeWomenswear
admin

admin

Related Posts

Montblanc and Wes Anderson Reunite for Let’s Write Campaign
Accessories

Montblanc and Wes Anderson Reunite for Let’s Write Campaign

June 24, 2025
Kylian Mbappé Reveals a First Look at Jonathan Anderson’s Dior Debut
Ad Campaigns

Kylian Mbappé Reveals a First Look at Jonathan Anderson’s Dior Debut

June 24, 2025
Balenciaga and PUMA Launch Performance-Inspired Collection
Balenciaga

Balenciaga and PUMA Launch Performance-Inspired Collection

June 24, 2025
Dolce&Gabbana Men’s SS26 Turns Pyjama Into a Daily Uniform
Dolce Gabbana

Dolce&Gabbana Men’s SS26 Turns Pyjama Into a Daily Uniform

June 24, 2025

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

dscene

Subscribe To Our Newsletter

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – Click for more about DSCENE and for our Terms of Service.

Subscribe Our Newsletter

© 2024 DSCENE Publishing. All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Fall Winter 2024.25 Womenswear
      • Fall Winter 2024.25 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.