This year’s ANDAM Fashion Awards offered less spectacle, more substance. Held at the Palais Royal, the 2025 edition placed the spotlight on designers with a point of view, those who build their work on identity, tension, and the kind of quiet clarity that doesn’t demand attention but earns it.
Taking the Grand Prize was Meryll Rogge, the Belgian designer whose clothes walk a line between cinematic drama and subtle disobedience. Trained at Dries Van Noten and Marc Jacobs, Rogge now operates from Ghent, where she develops collections that are formally sharp but emotionally open. Her €300,000 award comes with mentorship from Sidney Toledano (Institut Français de la Mode, LVMH), signaling both trust and expectation. Guillaume Houzé, president of ANDAM, described her work as a “masterclass in fashion and culture,” an assessment that feels earned rather than exaggerated.
The Pierre Bergé Prize went to Burç Akyol, whose finely cut tailoring channels Turkish heritage into something intimate and off-center. His collections resist spectacle in favor of precision, intimacy, and fluid masculinity. The €100,000 award comes with guidance from Alexandre Mattiussi of AMI, who himself understands how to scale a personal narrative into a brand with weight.
Alain Paul, winner of the Special Prize, designs as a choreographer might compose movement. A former dancer, his silhouettes carry the tension and softness of bodies in motion, expressive, but never theatrical. His €100,000 prize positions him as one of the key designers to watch within the Paris scene.
On the accessories front, Sarah Levy won over the jury with sculptural pieces that flirt with distortion and desire. Her work extends the body, sometimes delicately, sometimes awkwardly, but always intentionally. Levy trained as an architect, and it shows. Each bag reads as an object first, then a product.
This year’s Innovation Prize was awarded to Losanje, a circular textile platform based in France that approaches sustainability as system repair, not surface branding. A new Special Innovation Prize went to Goldeneye Smart Vision, an AI tool developed by Apollo Plus that analyzes fabric flaws in real time, suggesting that the future of fashion may be monitored as much as it’s made.
Together, these winners define a shift away from fashion as moodboard and toward fashion as memory, method, and material thought. ANDAM’s 2025 roster didn’t just reward good clothes, it rewarded clarity, conviction, and designers who understand that aesthetics and ethics don’t sit on opposite ends of a conversation, but in the same sentence.
See all the finalist – ANDAM Fashion Awards 2025 Finalists Announced
