• Latest
Pleats Please Issey Miyake

Pleats Please Issey Miyake & Hikaru Ichijo Debut Brand New Day

July 2, 2025
Dracula: The Eternal Outsider

Dracula: The Eternal Outsider

July 12, 2025
Huaiyang’s Cultural Park Turns Flood Prevention into Design Innovation

Huaiyang’s Cultural Park Turns Flood Prevention into Design Innovation

July 11, 2025
Jordan Flight Court

Women’s Jordan Flight Court x Téla Crèpe Launches July 11

July 11, 2025
PUMA V‑S1

PUMA V‑S1 Debuts July 12 with 2000s Football Boot DNA

July 11, 2025
Angel Reese

Reebok Unveils Angel Reese 1 in Diamond Dust Colorway

July 11, 2025
Kobe 6 Protro Total Orange

Kobe 6 Protro Total Orange Sneaker Drops for WNBA Weekend

July 11, 2025
Rami Al Ali

Rami Al Ali Debuts on Couture Calendar with Damascus-Inspired Collection

July 11, 2025
Jet-Setting to Paris: Your Ultimate Guide to NYC to Paris Flights

How to Plan a Safe and Comfortable Australia Journey

July 11, 2025
Elisa Ossino Expands the Zoey Collection for Dieffebi

Elisa Ossino Expands the Zoey Collection for Dieffebi

July 11, 2025
Germanier Fall Winter 2025 Couture Collection

Germanier Fall Winter 2025 Couture Collection

July 11, 2025
Alex Israel and Oliver Peoples Join Forces for LA Wildfire Relief

Alex Israel and Oliver Peoples Join Forces for LA Wildfire Relief

July 11, 2025
Tommy Hilfiger Formula 1: From Hip-Hop Cool to the Fast Lane – Is This the Brand’s Winning Move?

Tommy Hilfiger Formula 1: From Hip-Hop Cool to the Fast Lane – Is This the Brand’s Winning Move?

July 10, 2025
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
No Result
View All Result

Pleats Please Issey Miyake & Hikaru Ichijo Debut Brand New Day

A limited series turns illustrated scenes into clothing, color, and in-store installation

July 2, 2025
in Capsule Collections, Issey Miyake, Womenswear
0
Share on FacebookShare on Twitter
Pleats Please Issey Miyake
©ISSEY MIYAKE INC.

Pleats Please Issey Miyake introduces the “Brand New Day” limited series on July 10, starting at the brand’s New York location. The project was developed with illustrator Hikaru Ichijo, whose drawings trace scenes from a woman’s daily life. From getting ready in the morning to resting at night, each illustration shows women dressed in Pleats Please, engaged in familiar routines.

Ichijo has been active as an illustrator since 2018. Her work includes book covers, advertisements, and packaging, with a focus on graphic clarity and color. She intentionally avoids drawing faces, preferring to emphasize posture, setting, and clothing. This approach reflects her choice to move away from conventional standards of beauty and instead focus on the atmosphere of each scene.

Pleats Please Issey Miyake
©ISSEY MIYAKE INC.
Hikaru Ichijo
©ISSEY MIYAKE INC.

The collection features styles such as a dress, tank top, crop top, pant, t-shirt, stole, and bag. Visual elements from Ichijo’s artwork appear throughout, with five original illustrations developed into full-print designs. Each item comes in five colorways inspired by the drawings, using combinations like pink with light blue, red with pink, blue with green, yellow, and gray. Prices range from $350 to $695.

Visitors to the New York store can experience an immersive installation built around the series. The space is designed to reflect the illustrated scenes, allowing the drawings and garments to coexist in one setting. According to the brand, it invites visitors to feel as though they have stepped into the world of the illustrations.

Hikaru Ichijo
©ISSEY MIYAKE INC.
Hikaru Ichijo
©ISSEY MIYAKE INC.

The limited collection is available exclusively in-store. Following the New York launch, it will be presented in Aoyama, Umeda, and Shinjuku in Japan, then in Seoul and Bangkok. Availability may differ by location, and the selection at Hankyu Umeda’s first-floor space is unique. Customers are advised to contact each store for exact details.

“Brand New Day” offers a visual approach to clothing that reflects simple, familiar experiences. Through Ichijo’s drawings and the structure of the garments, the series brings focus to the kind of moments that quietly shape each day.

Tags: capsule collectionscollaborationscollectionsWomenswear
Ana Markovic

Ana Markovic

Deputy Editor at DSCENE Publishing

Related Posts

Rami Al Ali
Couture Collections

Rami Al Ali Debuts on Couture Calendar with Damascus-Inspired Collection

July 11, 2025
Germanier Fall Winter 2025 Couture Collection
Couture Collections

Germanier Fall Winter 2025 Couture Collection

July 11, 2025
ArdAzAei
Couture Collections

The Folded Sea: ArdAzAei Fall Winter 2025 Collection

July 10, 2025
Giorgio Armani Kith
Ad Campaigns

Giorgio Armani and Kith Launch Summer 2025 Collection

July 10, 2025

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

dscene

Subscribe To Our Newsletter

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – Click for more about DSCENE and for our Terms of Service.

Subscribe Our Newsletter

© 2024 DSCENE Publishing. All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.