Ray-Ban and A$AP Rocky have introduced a limited eyewear collection under the Ray-Ban Studios label, unveiled during the AWGE Men’s Paris Fashion Week show. Titled The Next Generation, the release includes three new models: Ultra Wrap 001, Ultra Wrap 002, and Ultra Wrap 003. Each design introduces a new direction for the brand’s approach to eyewear. The frames use wraparound lenses, sculpted lines, and come packaged in oversized plexiglass cases marked with A$AP Rocky x Ray-Ban stamp logo.
The Ultra Wrap 001 features an inflated profile that wraps tightly around the face, offering strong visual impact in both core black and more experimental color options, including translucent gold. The lenses extend fully along the front, giving the frame a streamlined, forward-facing structure.
The second model, Ultra Wrap 002, introduces a wide lens construction with a mask-like effect. The temples are thicker and more structural, giving the design a sharp profile. This piece leans into exaggerated proportions while drawing from both performance eyewear and hip-hop style cues.
Ultra Wrap 003 closes the set with a sleeker interpretation of the wrap design. It features a slightly more compact fit but retains the heavy curves and deep lens coverage of the other models. The temples remain thick and curved, anchoring the glasses with balance and weight.
The colorways mix classic and bold options. Alongside black, mirrored and translucent finishes offer contrast within the group. Each pair comes enclosed in a rigid plexiglass cube and a large-scale protective case. The embossed co-branded logo on the packaging reinforces the exclusivity of the release and positions the eyewear as a collector’s item.
This marks the first full collection developed in partnership with A$AP Rocky as part of Ray-Ban Studios. With limited quantities available, The Next Generation Collection introduces a new concept in eyewear presentation, fusing design, music, and fashion under a single drop. Each model is now available while supplies last.
