Charles Jeffrey LOVERBOY framed Fall Winter 2025 as “I AM A PRODUCT,” a provocation that urges viewers to question consumer excess while honoring the raw charge of youth, queerness, and subversion. The campaign sharpens this stance through off-kilter visuals: droopy trousers scrape pavements, massive plush ears bob above heads, jersey coils wrap torsos, and multicolored knits show deliberate gashes.
Each look lifts ideas from traditional English tailoring only to twist them through distortion, fray, or playful overstatement. Accessories keep the satire tight; crocheted mallard-duck bags swing beside garments that resemble relics of a once-proper wardrobe, re-imagined by rebels intent on mocking tradition before moving on.
The designer ties these clothes to cultural references that celebrate decadence as survival. Victorian fin de siècle anxieties and Weimar Berlin cabarets serve as historical mirrors, showing how past generations answered dread with art and performance. The designer’s alliance with Pornhub also underlines the collection’s core question: Who controls the narrative around the gaze, and how can those on the margins seize it for themselves?
The collection speaks to a year marked by anti-queer, anti-trans, and anti-immigrant rhetoric across several continents. By seating allies, artists, and club-kids side-by-side, the designer builds a temporary community that counters that hostility. Every look, every note of music, every campaign frame insists on the right to craft identity without external policing.
Charles Jeffrey LOVERBOY’s FW25 outing and its freshly released campaign spell out a position with clarity: play can live beside dread, artistry can rise from decay, and fashion can rally community when outside forces tighten their grip. The designer doesn’t preach solutions; he sets a stage where defiance feels exhilarating and necessary, then invites everyone willing to dance into the light.
he is such a talent! I adore charles!