Louis Vuitton has released its Men’s SS26 Formalwear campaign, featuring Friend of the House Jude Bellingham. Known for his style influence among athletes, the English footballer embodies the elegance and individuality that align with Pharrell Williams’ direction for the brand’s menswear. The campaign introduces a curated selection of formal pieces that reflect precision tailoring, contemporary sensibilities, and versatile dressing.
The collection spans business attire, modern tailoring, and eveningwear crafted with fine detailing. In still images and video, Bellingham wears workwear-inspired suits that carry refined, classic lines. Each look represents Louis Vuitton’s approach to evolving tailoring traditions while preserving a sense of precision and polish. The season’s color story includes a marine blue patina, complemented by other understated tones, designed to suit the demands of business, leisure, and formal occasions.
This Spring Summer 2026 offering focuses on an updated formal wardrobe. Jackets and trousers present clean structures and defined cuts, while fabrics convey depth and quality. The garments are shaped for men who value purposeful clothing that transitions from day to evening. The campaign reinforces the notion that Louis Vuitton’s formalwear stands as a reliable choice for those seeking confidence in their personal presentation.
Accessories from the reimagined LV Aerogram line complete the looks. These pieces feature softer lines, minimal signatures, and a supple yet durable waxy grained calf leather. Each item incorporates leather straps, precise trimmings, and matte tone-on-tone hardware with reinforced topstitching. The Boarding Messengers, Keepalls in sizes 50 and 35, and the Duo Pouch appear as part of this refreshed range, offering functionality suited for varied settings, from travel to meetings.
The Aerogram accessories carry the same design precision as the garments, integrating durability with subtle luxury. By using high-quality materials and refined construction methods, the line supports a cohesive vision for the collection.
Arnaud Lajeunie photographed the campaign, while Robbie Mailer-Howat directed the accompanying video. Matthew Henson styled the shoot, creating a series of visuals that place Bellingham in silhouettes that express both ease and authority. The collection will be available in stores starting August 28, 2025, offering customers an opportunity to experience the garments and accessories seen in the campaign.
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