Casablanca introduces its Spring Summer 2026 campaign with Skepta among the figures featured in a series of portraits centered on people who have remained closely connected to the brand. Each participant selected and styled their own looks, shaping images that reflect individual identity and personal history with Casablanca. The campaign places emphasis on familiarity and continuity, presenting clothing within relationships that developed over time. Casablanca will continue to introduce additional members of this collective as the campaign unfolds, expanding the narrative through ongoing releases.
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Music forms a central point of connection among the participants. Many of those featured maintain direct ties to music production, performance, or cultural spaces shaped by sound. Their involvement reflects Casablanca’s ongoing engagement with creative communities that extend beyond fashion. Working alongside brand stylist Helena Tejedor, each participant refined their chosen looks while maintaining full control over personal styling decisions.
Skepta appears as one of the campaign’s most significant figures. The British grime artist, producer, and creative director has maintained a close friendship with Casablanca founder Charaf Tajer since the brand’s earliest days. He attended the first runway show, wore early tracksuit samples, and continued supporting the brand across personal appearances and campaigns. His participation in Spring Summer 2026 reflects years of shared development. In his portraits, Skepta wears sport-influenced jackets and knit polos that align with Casablanca’s evolving approach to relaxed tailoring and athletic references. Tajer describes Skepta as someone who remained present during the brand’s formative period, supporting its development through personal loyalty and creative exchange.
Nigerian artist Omah Lay also joins the campaign, extending Casablanca’s reach into contemporary global music. His connection began through stylist introductions and developed through collaborations and attendance at runway presentations, including the brand’s Paris Fashion Week show in 2025. For the Spring Summer 2026 portraits, he selected three distinct looks, including a navy tracksuit, tailored black shorts paired with a knit shirt, and a monochrome knit polo.
French editor, curator, and Purple magazine founder Olivier Zahm contributes another dimension to the campaign. His influence on Charaf Tajer predates the brand itself, as Tajer collected Purple magazine during his teenage years. Zahm later collaborated with Casablanca on editorial projects connected to the Fall Winter 2025 Kaizen collection. His Spring Summer 2026 portrait features a denim jacket and jeans, referencing Casablanca’s interpretation of classic workwear silhouettes.
Editor and columnist Ben Cobb returns after appearing in one of Casablanca’s earliest campaigns. Known for his distinct visual approach rooted in 1970s references, Cobb selected a silk shirt and flared trousers for his portrait. His participation reflects continuity between past and present campaign narratives. Japanese-Mexican model Issa Lish also appears, continuing a long-standing collaboration that includes runway appearances and previous campaigns. She selected coordinated skirt sets featuring signature gradients and monogram details, extending design motifs associated with the brand’s visual identity.
Through these portraits, Casablanca presents Spring Summer 2026 within a network of ongoing creative relationships. The campaign positions clothing within lived experience shaped by collaboration, shared history, and personal interpretation. The Spring Summer 2026 collection is now available through Casablanca’s official website, flagship stores in Los Angeles and Paris, and selected fashion retailers worldwide.
