Ludovic de Saint Sernin has unveiled the FW25 campaign “L’Entretien,” introducing Amelia Gray as its lead, joined by Alejo Humanes and Lewis Gillooley. The imagery centers on power, seduction, and control, setting a sharp narrative that runs throughout the season’s collection, photographed by Stuart Winecoff and styled by Carlos Nazario.
For this season, Ludovic de Saint Sernin brings its vision directly into the corporate arena, using the boardroom as a stage where ambition never leaves desire behind. Gray dominates the frame, stepping into the role of a contemporary dominatrix, recalling the heroines immortalized by Helmut Newton. Her presence pushes the collection into charged territory, where authority and sensuality move together.
Alongside her, Humanes and Gillooley move as both companions and conspirators. They play the roles of assistants, partners, and rivals, shifting between submission and challenge. Their interactions stress the tension that powers the collection, showing how ambition and desire can press against one another until they become inseparable. Latex, leather, and tailored shirting intensify this message, dressing the cast in silhouettes that confront the office’s rigidity with night’s unruly energy.
Art direction by Lolita Jacobs and Jean-Baptiste Talbourdet sets the tone, with Jawara on hair and Karin Westerlund on make-up. Casting by Piergiorgio Del Moro brings a dynamic mix that intensifies the campaign’s edge. Cashmere tailoring and broad shoulders open to reveal layers built for both the office and the after-hours.
The imagery builds on the house’s ongoing exploration of sensual themes, bringing desire and fantasy into clear focus. Intimate moments, from two men sharing a kiss to Amelia Gray’s commanding presence, reinforce the campaign’s vision. Boundaries move fluidly, with queerness and sexuality presented openly. Desire becomes integral to both the clothes and the narratives they create.
Through this campaign, Ludovic de Saint Sernin makes clear that Fall Winter 2025 will not separate business from seduction. The collection insists on authority expressed through sensuality, and on desire as a constant companion to ambition.
