Fashion house Calvin Klein has unveiled its Fall 2025 underwear campaign starring Rosalía as the central figure. The Grammy-winning Spanish artist appears in images captured by fashion photographer Carlijn Jacobs, wearing pieces from the brand’s Icon Cotton Modal, Heritage Cotton, and Perfectly Fit collections.
The Icon Cotton Modal line leads this release. Constructed from a cotton-modal blend, the series features an Infinity Bond waistband designed without stitching and bonded hook-and-eye closures that create a smoother fit and improve breathability. Rosalía wears combinations such as the Lightly Lined Mockneck Bralette with the High Waist Bikini and the Triangle Bralette paired with matching bottoms. These looks underscore Calvin Klein’s emphasis on technical refinement and modern comfort.
The campaign also incorporates Heritage Cotton, which uses a waistband finished with a vintage-style Calvin Klein logo. This collection connects the brand’s past to its present output. Rosalía also models the Perfectly Fit bra and bikini, garments designed for daily wear with a focus on consistent support. Together, the three lines define the brand’s Fall 2025 approach: material innovation, archival references, and practical function.
Rosalía explained her personal connection to the brand, noting that Calvin Klein underwear has been a staple in her wardrobe for years. She described participating in the campaign as an honor and called it a full-circle moment in her career.
The campaign presents Rosalía in varied contexts. In one sequence, she appears with a python, introducing an unexpected element. Some images strip back the setting to concentrate fully on the garments. A short film released alongside the stills extends this presentation, capturing Rosalía in movement and emphasizing the construction of the pieces.
Rosalía’s involvement in the campaign comes at a point of rapid career growth. She has previously fronted campaigns for Skims, Dior, Acne Studios, and MAC Cosmetics. In July, she became a brand ambassador for New Balance. Beyond fashion, she is confirmed to appear in the third season of HBO’s Euphoria, scheduled for 2026.
The Calvin Klein Fall 2025 underwear campaign launched today, September 9, with the collection now available on CalvinKlein.com.
