There are plenty of promotional materials available, and some are more valuable to users than others. While any company can get pens or pencils, jackets are a higher-quality item. When you look into company jackets with logo, the design, color, style, and jacket materials are all very important to consider.
How Fabric Shapes the Experience of Wearing a Jacket
The fabric selection is an important decision when designing a logo jacket. Some materials are warm. Some are wind-resistant. Some are easy to wash. The material can make or break the overall experience for the person wearing the jacket. If you have on a jacket that is warm, but all you really need is a little break from the wind, you might get hot. When you wear lighter materials on a cold day, the jacket doesn’t help much then.
Style is essential, but materials used to create a jacket is the most important part of the overall wearing experience.
Materials Built to Last: What Actually Affects Durability
No one buys a jacket hoping it will fall apart after a couple of wears. This purchase is meant to last. Long-lasting jackets require the right materials.
Many things go into your jacket’s durability. Here are a few to consider when you are in the market for promotional company jackets with logo:
- Environment
What kind of weather will your wearers be in when they use the jacket? Will it see a lot of rain? A lot of UV rays? Extreme, low temperatures? The environmental factors weigh into how long any jacket will last. Match the environment to the materials and build a jacket that stands up against time.
- Materials
Materials have core properties, but there are also protective options that can be added. Jackets, with the right additions, can resist UV rays, water, and other elements. The materials, and the possible additions, are all important to durability.
- Design
The jacket’s design will help impact its longevity. The way the item is put together will aid in it lasting, or falling apart, when used.
- Maintenance
All jackets will need to be cleaned and certain materials can be thrown into the washing machine while others have to be sent to the dry cleaner.
What Your Material Choice Communicates About Your Brand
The New York Times states that certain jacket styles are simply ‘on fire’ right now. More important than being on-trend (since trends come and go) is conveying the right message about your brand.
You want your brand to stand up well any time someone wears the jacket and advertises the brand. Quality and durability are important, as you don’t want your brand to be associated with anything that falls apart fast and is ‘cheap.’
The right aesthetics are also important, so your brand has a trustworthy look and feel to it.
Comparing Common Jacket Materials
There are many comfortable jacket materials; here are a few to compare:
- Cotton
This breathable, soft material is great for casual jackets in mild weather.
- Wool
Wool is a highly warm, insulating material that requires special care, but works well in cold weather conditions.
- Nylon
This lightweight, water and wind-resistant material isn’t as soft as other materials, but it is durable and great for active wearers.
- Polyester
Polyester is a durable material that is extremely cost-effective and dries fast.
When to Use Blended Fabrics Instead of Single-Fiber Materials
The Washington Post says that even simple black jackets are more complicated than they eye. There’s a lot of thought and planning that goes into something that comes off as simple. You want the same to be true about any jacket you choose as a promotional item. Even with a lot of advance planning, you want the result to look effortless.
For example, when do you want blended fabrics over single-fiber choices?
Blended fabrics are best when you want to improve the strength of the jacket. It will likely last longer and be more comfortable. However, single-fiber fabrics are going to be more cost-effective and can often look better.
Practical Selection Tips for Brands and Product Teams
As your marketing team looks into logo jackets, it’s important to remember the practical items. What budget do you have in place for the project? That one question will help you to line up the jacket options. If you can’t afford certain jacket materials, they will automatically be off the ‘possible’ list.
Keep weather and other practical items in mind, at the same time, to whittle down the options to what works best for your budget and your brand’s message.
For anything from design to choosing fabric for jackets, Save Your Ink might be helpful. Your choice of material will affect the lifespan, toughness, and appearance of your logo coats. Budgeting is important, but you also don’t want to buy coats that don’t work as planned or aren’t long-lasting. Design a jacket that looks great, then place your logo upon it and you get free walking billboards wherever wearers go.
