BLACKPINK and fragment design have officially released their new collaborative collection, timed to coincide with the group’s DEADLINE tour stop in Japan. Following earlier speculation and teasers, the project now arrives as a fully formed lineup.
The collection centers on two stadium jackets that immediately define its visual direction. Each jacket features BLACKPINK and FRAGMENT wordmarks running down the leather sleeves, with additional embroidery placed across the back. The jackets set the tone for the rest of the offering, establishing a graphic language that repeats across apparel categories.
Beyond outerwear, the lineup expands into a wide range of core pieces. T-shirts, sweatshirts, hoodies, and sweatpants carry collaborative graphics that reinforce the partnership without overcomplication. The recurring phrase “PINK IS THE NEW BLACK” appears prominently across several garments, serving as the collection’s most identifiable visual cue. The same graphic also features on two caps, linking the apparel to the accessories without introducing new motifs. Key chains, water bottles, totes, and a floor rug round out the release, extending the collaboration into everyday objects.
The timing connects this new collection to fragment’s first collaboration with BLACKPINK, which took place around Coachella 2023. While that earlier project marked the initial crossover between the group and the label, the current release signals a more developed approach. Instead of a limited capsule, the DEADLINE tour collection arrives as a full lineup, positioned to meet demand around a major live moment.
Now available through the official BLACKPINK webstore, the BLACKPINK x fragment design collection offers a full lineup of apparel and accessories released in connection with the group’s current tour.
