
Ferrari introduces its Pre-Fall 2026 collection as an imagined dialogue with London, a city defined by tradition and dissent, ceremony and disruption. The collection arrives ahead of the opening of Ferrari’s first flagship store, conceived as a clothing officina where these garments will enter circulation. London serves as a working tension, a place where Savile Row precision, royal codes, and musical counterculture coexist, filtered through Ferrari’s own symbolic language.
PRE-FALL 2026
That tension shapes a wardrobe built around structure, utility, and controlled irreverence. The collection moves in a clear seasonal progression, starting with lightweight linens and silks, shifting into technical cottons, denim, and leather, and settling into flannels, corduroy, shearling, and Q-CYCLE® by Ferrari. Tailoring anchors the lineup, with pencil-skirt tailleurs, suits, and single-breasted coats defined by vertical lines that sculpt and extend the figure. The silhouettes maintain discipline, even as materials and textures introduce friction.

Color plays a central role in setting the tone. Neutral shades appear softened and atmospheric, joined by purplish blues, deep rusty reds, burnt browns, greys, and blacks. These tones interact with the tactile qualities of the fabrics, reinforcing Ferrari’s focus on sensory impact. Prince of Wales checks appear blurred rather than rigid, twill is bonded with gingham, and shearling surfaces take on a crackled, almost glazed finish. Linear prints on shirtdresses and blouses reference Ferrari tools, grounding the collection in the language of work and making.
Alongside tailoring, the collection explores contrast through form. Sinuous dresses and twin sets introduce moments of restraint and composure, while chunky sweaters with heavy fringes disrupt that order. Boilersuits and blousons return the focus to Officina values, reinforcing the idea of clothing shaped by function and process. Draping softens exact lines, allowing garments to follow the body without abandoning structure.

Accessories extend this approach with precision. The La Ferrari Dino soft bag and The Ferrari GT soft bag appear deconstructed yet controlled, paired with sharp shoes, boots, and loafers. Prancing Horse brooches nod to traditional decorative codes, then quietly undermine them by shifting scale and placement. Each element reinforces the collection’s balance between formality and refusal.
Pre-Fall 2026 presents a Ferrari wardrobe that feels disciplined without rigidity, rooted in classic references yet driven by movement and clarity. Designed for both him and her, the collection continues Ferrari’s exploration of clothing as engineered expression, shaped by culture, craft, and a clear sense of purpose.

















