Ralph Lauren introduced Team USA’s Opening and Closing Ceremony Parade uniforms for the Olympic and Paralympic Winter Games Milano Cortina 2026. The presentation marks the brand’s 10th consecutive Games outfitting America’s athletes, continuing a long partnership shaped through nearly two decades of work with the U.S. Olympic & Paralympic Committee.
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Chief Branding and Innovation Officer of Ralph Lauren Corporation David Lauren described the moment as a privilege, noting the scale and emotion of designing for athletes who step into one of sport’s most visible arenas. He spoke about a design approach centered on storytelling through clothing, guided by themes of passion, optimism and the pursuit of excellence. With Milan serving as the host city, he referenced its creative environment and its influence on the season’s direction. CEO of U.S. Olympic & Paralympic Committee Sarah Hirshland underscored the shared values between the teams and the brand, pointing to a relationship that gives athletes a defined sense of identity as they enter the Games.
The Opening Ceremony uniform features a winter-white wool coat with wooden toggles, a wool turtleneck sweater with an American flag intarsia and tailored wool trousers. The look presents a crisp palette and a structured silhouette suited for the parade setting. Accessories include an intarsia knit hat and mittens in red, white and blue, a leather belt and brown suede alpine boots with red laces. All components come from U.S. manufacturing partners.
The Closing Ceremony uniform draws inspiration from vintage ski racing kits. The ensemble features a color-blocked puffer jacket with Team USA graphics and a wool turtleneck in a patriotic palette. A white utility pant anchors the look, giving the outfit a clear athletic direction. The same accessories used in the Opening Ceremony complete the design, maintaining cohesion between the two uniforms.
Ralph Lauren expanded the presentation with the Team USA Collection, a retail range for men, women and children. The collection uses a red, white and blue palette with graphic elements and refined detailing. The offer includes a leather shearling jacket embroidered with Team USA graphics, a variety of sweaters, several puffer silhouettes, printed fleece outerwear and pieces inspired by classic hockey uniforms. Each item reflects the energy of the Winter Games.
The Team USA Collection is available in select Ralph Lauren stores in the United States, selected department stores and online at Ralphlauren.com and TeamUSAShop.com. Italian availability includes Ralph Lauren stores in Milan and Rome, alongside a temporary Pop-Up Shop at the Rosapetra Hotel in Cortina during the Games.
