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AMIRI and Maison Mihara Yasuhiro Return with New Sneaker

The collaboration introduces a blue-and-white limited edition

January 14, 2026
in Ad Campaigns, Amiri, Sneakers
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AMIRI Maison Mihara Yasuhiro
©AMIRI

Fashion house AMIRI reunites with Maison Mihara Yasuhiro for the second chapter of their limited-edition sneaker collaboration. This release introduces a new blue-and-white colorway and follows the first chapter of the joint project.

SNEAKERS

The sneaker builds on two established silhouettes: AMIRI’s Skel Top-Low and Maison Mihara Yasuhiro’s Peterson OG. The design pairs AMIRI’s Nappa leather “Bones” appliqué with Maison Mihara Yasuhiro’s clay-molded sole, applied to a canvas upper. Woven and embroidered co-branded labels appear on the tongue and heel, marking the presence of both houses.

AMIRI Maison Mihara Yasuhiro
©AMIRI

The campaign features Japanese rapper Jin Dogg and continues the visual storyline introduced with the initial release. The imagery draws inspiration from Brother, the Japanese-American film directed by Takeshi Kitano. Still and motion visuals depict countercultural groups navigating city streets that merge references to Los Angeles and Tokyo, styled in AMIRI tailoring with the latest iteration of the collaborative sneaker.

This second edition retains the monochromatic base, strong construction, material focus, and DIY-driven craft approach established in the first release. The design language continues without structural or conceptual shifts from the original framework.

Sneakers
©AMIRI

The sneaker launches in limited quantities in the new blue-and-white colorway, alongside the original black-and-white version. Retail availability includes select AMIRI and Maison Mihara Yasuhiro stores, as well as chosen wholesalers such as Nordstrom, Vitkac, Jet, and Harrods.

View Gallery 11 images
Tags: ad campaignsamiricollaborationssneaker releasessneakers
Ana Markovic

Ana Markovic

Deputy Editor at DSCENE Publishing

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