This new release also expands the project’s reach. For the first time, the collection will be available to shop in the United States at select Moynat boutiques. To support the reveal, Moynat introduces the collection through a coordinated campaign featuring Brooke Shields, Angela Bassett, Fran Drescher, Lucy Liu, Martha Stewart, Grace Burns, Selah Marley, and Jordan Clarkson.


The collection introduces new tones across Moynat’s signature M Canvas, offered in black, blue, green, orange, red, and yellow. These colors provide a vivid setting for Lung’s characters, allowing his imagery to sit directly on materials associated with the Maison.
Kasing Lung has built his practice through a distinctive visual language informed by Nordic folklore and mythology. His work translates these influences into cartoon and comic characters that exist within a carefully constructed fictional universe. In 2015, Lung introduced The Monsters, a trilogy of books that established the foundations of this world.

Moynat’s collaboration with Lung centers on The Monsters and the figures that have become most closely associated with the project. Labubu, Zimomo, and King Mon appear throughout the collection, their forms rendered across the M Canvas.

The range includes tote bags offered in small, medium, and large formats, alongside the Mini 48h. The offering extends further into smaller leather goods, including cardholders and passport covers, as well as charms that introduce character elements in a more compact form.
By continuing its collaboration with Kasing Lung, Moynat reinforces its interest in creative dialogue that brings distinct artistic languages into contact with established design forms. The Monsters return here through refreshed color, expanded formats, and wider access, allowing Lung’s characters to move further into everyday use.


















