Fashion house Songzio introduces its Spring Summer 2026 campaign titled Polyptych, photographed by Cho Giseok. The project marks the fifth collaboration between the brand and the photographer, continuing a shared visual language grounded in surreal composition and symbolic image-making. The campaign frames fashion as a system of parts that gain meaning through their relationship to one another.
The campaign takes its name from the polyptych, a multi-paneled artwork that gains meaning through the relationship between its parts. Songzio applies this principle to fashion, shaping the campaign as a sequence of visual chapters that rely on fragmentation and recomposition. The narrative unfolds through five titled sections: order, fragments, embracing the past, tangled time, and unfettered freedom. Each chapter contributes to a larger visual system that explores absence and presence, as well as ideas of past and future.
Cho Giseok constructs the campaign as a visual study of instability and regeneration. The imagery resists fixed interpretation, relying on fragmentation, repetition, and distortion. Architectural references appear through sculptural silhouettes and spatial arrangements that suggest construction and disassembly. The campaign avoids linear storytelling, favoring a layered approach where meaning emerges through accumulation.
Ateez member Seonghwa is the star of the campaign. As Songzio’s global ambassador, he appears as a wanderer who exists within a shifting environment where images glitch, recombine, and regenerate. His role anchors the campaign’s exploration of time as fluid and unstable.
Garment construction anchors the campaign’s conceptual direction. Songzio dissects traditional clothing structures and rebuilds them into asymmetrical, abstracted forms. The designs reference Korean hanbok and Western armor, which the brand cuts and reassembles into sculptural configurations. These garments retain visible traces of their original structures, allowing historical references to remain legible beneath altered forms. The process treats clothing as a layered record, where past and future coexist within a single object.
The campaign frames this approach as an act of creative disruption directed at fixed ideas of form, culture, and chronology. Songzio uses deconstruction as a method to reconfigure meaning, shaping garments that function as visual fragments assembled into new systems. Fabric, cut, and silhouette operate as architectural elements rather than decorative features.
Through Polyptych, Songzio presents Spring Summer 2026 as a study of transformation shaped by fragmentation and recomposition. The campaign defines fashion as an evolving structure where history remains visible, time resists stability, and form exists in a constant state of redefinition.
