Audi and adidas mark the brand’s entry into Formula 1 with the launch of the inaugural adidas x Audi Revolut F1 Team collection. Audi will compete with its own factory team starting in March, and the collection arrives in stores on February 19 ahead of that debut. The release gives fans an opportunity to show support as Audi prepares to enter the pinnacle of motorsport.
SPORTSWEAR
With its move into Formula 1, Audi seeks to inspire audiences worldwide, attract new followers, and build a global community that extends beyond racing. To support this objective, the team partners with adidas on a dedicated apparel and accessories line. The initial drop includes more than 160 items, marking a significant entry into motorsport merchandise.
The adidas x Audi Revolut F1 collection divides into two lines: official teamwear and lifestyle-driven fanwear. Both ranges follow the same standards of quality, comfort, and design. The fanwear selection reflects a contemporary sportswear direction aimed at everyday use. It spans T-shirts, hoodies, jackets, caps, shoes, and additional accessories.
Within the fan collection, the DNA Range centers on essential pieces built around core silhouettes and the team’s primary colors. These items present a clear visual identity for Audi Revolut F1 Team. The Elevated Fanwear Range introduces key lifestyle pieces defined by clean design, comfort, and subtle branding. This range supports a modern wardrobe beyond race weekends. The collection also features exclusive merchandise linked to the team’s two drivers, Nico Hulkenberg and Gabriel Bortoleto.
Audi Revolut F1 Team and adidas presented the official teamwear in Berlin in January. The technical apparel incorporates the latest adidas technologies and addresses the specific needs of each team role. Drivers receive performance-focused athletic garments designed for competitive demands. Engineers wear ergonomically shaped pieces built for extended days at the circuit. Mechanics rely on durable, function-driven clothing that supports their tasks in high-pressure environments.
Subtle gray and chalk tones reference the titanium-colored paintwork of the Audi R26. Red accents connect the apparel to Audi’s established Formula 1 image and create cohesion across the range. The complete collection, spanning Teamwear and Fanwear, becomes available on February 19 through the Audi Revolut F1 Team e-commerce portal, adidas website, and selected adidas and Audi retail partners.
