Jung Kook of BTS officially joins Hublot as its newest Global Ambassador, a partnership inaugurated with a major announcement in Seoul, South Korea. This collaboration brings together two entities that frequently redefine their respective industries through a shared vision of innovation. While Hublot maintains a history of technical evolution dating back to its 1980 debut and the 2005 release of the Big Bang, Jung Kook mirrors this path through his own career of diverse genres, creativity, and professional instincts.
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Hublot CEO Julien Tornare identifies Jung Kook as one of the most influential artists of his generation. Tornare praises the singer’s precision, passion, and willingness to innovate. These traits reflect the identity of the watchmaker. Jung Kook shares this sentiment and notes his admiration for the brand’s confidence and its way of creating an original path. While he lacked an initial interest in watches, his appreciation grew as he learned about the unique story behind the brand.
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The Big Bang Original Unico serves as the primary focus of this campaign. Hublot views this timepiece as an extension of the creative code belonging to Jung Kook. The watch consists of various layers, much like the artist builds his identity through each song. Jung Kook noted that the brand’s youthful energy significantly influenced his first decision to own a professional timepiece.
The musician also looks forward to expanding his knowledge of watches through this role. He expressed a desire to gift Hublot timepieces to his family, fellow BTS members, and friends. He also mentioned his fanbase, ARMY, as potential recipients. His connection to his fans remains a priority in his life. He emphasizes that performing for his audience makes him feel truly alive.
Jung Kook continues to achieve significant milestones as a solo artist. His first single, “Seven,” reached the top of the US charts in 2023. He now returns to his group following the completion of mandatory military service in South Korea. BTS will release a new album titled Arirang in March 2026. A world tour will begin the following month.
For this launch, Jung Kook chose the Big Bang Unico in king gold and ceramic. This model represents the core values of the Hublot brand. It features the in-house Unico chronograph movement. The design includes a black rubber strap, a black ceramic bezel, and a checkerboard dial. The king gold case uses a high-tech gold-platinum alloy to add a formal element to the rugged design.
CEO Julien Tornare notes that the Big Bang Unico resonated deeply with Jung Kook, who also showed interest in the Black Magic colorway and plans to build a personal collection for his upcoming travels. By leveraging the artist’s massive global influence, this partnership introduces the brand to entirely new demographics and territories.
