Nespresso names Dua Lipa as its new Global Brand Ambassador, marking a new phase for the brand as it enters its fifth decade. The partnership connects the global pop artist with Nespresso’s focus on creativity, exploration, and cultural engagement. Dua Lipa brings a strong presence shaped by music, style, and cultural influence. Her work reflects a consistent drive toward experimentation and discovery, qualities that align with Nespresso’s approach to coffee and creative expression.
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Leonardo Aizpuru, Chief Marketing Officer at Nespresso, describes her as a natural fit for the brand’s direction. He states, “We’re excited to welcome Dua Lipa to the Nespresso family. She’s a true explorer, always curious, always trying something new and that energy fits beautifully with the direction we’re taking as a brand. Our purpose is to empower endless exploration through exceptional coffee, and Dua brings that mindset to life in a modern, effortless way. Together, we want to inspire a new generation to open up to new tastes with confidence and to discover how a coffee moment can become something truly exceptional.”
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The partnership builds on Nespresso’s long-standing connection to art and culture. Over the years, the brand has supported creative practices and everyday rituals tied to inspiration. Dua Lipa’s work extends beyond music into projects that center on storytelling and cultural exchange. Through her collaborations and public platforms, she engages with ideas that shape daily life and creative output.
Dua Lipa shares a personal connection to Nespresso that informed her decision to join the brand. She explains, “I feel like I have grown up with Nespresso. There’s always been a Nespresso machine nearby – at home with my family, on set, or in a hotel room – so teaming up with them was really an easy decision. I just love how they are always exploring new flavors and finding ways to evolve as a brand. Working together has already been loads of fun, and it’s just the beginning.”
To introduce this partnership, Nespresso prepares to launch Vertuo World, a global campaign set to debut on April 14 across all platforms. Vertuo World also includes a brief appearance by longtime ambassador George Clooney.
