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Adidas by Wales Bonner Spring Summer 2026 Football Capsule

The collection develops through dual narratives of lifestyle and on-pitch performance

April 20, 2026
in Ad Campaigns, adidas, Harley Weir, Sneakers, Sportswear, Spring Summer 2026 Campaigns, Wales Bonner
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Adidas Wales Bonner
Courtesy of ©ADIDAS, photography by Harley Weir

Adidas Originals and Wales Bonner introduce their latest collaborative collection for Spring Summer 2026, bringing together sport, tradition, and expression through a unified design approach. The collection builds on their ongoing partnership, with a focus on football as both cultural reference and performance framework.

SNEAKERS

The release develops through two connected narratives. One explores football through lifestyle pieces that draw from its cultural presence, while the other focuses on performance elements shaped by activity on the pitch. This dual structure allows the collection to present different interpretations of the same sport, linking visual identity with function.

Adidas Wales Bonner
Courtesy of ©ADIDAS, photography by Deo Suveera and Pamela Dmitrov

The on-pitch offering arrives ahead of FIFA World Cup 2026 and features a new version of adidas football’s Predator boot. Wales Bonner introduces a snake print upper combined with dark brown details, alongside a cognac leather tongue. Silver mirrored stripes reference a previous Wales Bonner Samba design.

Adidas pairs the Predator boot with additional pieces that extend the same material direction. A panelled football carries the snake print motif, while a full kit introduces tonal white crest and Three Stripes details. A floral graphic adds contrast within the set, bringing variation to the otherwise focused palette.

Myles Lewis-Skelly
Courtesy of ©ADIDAS, photography by Harley Weir

The campaign, photographed by Harley Weir, frames the collection within an interior environment that reflects Wales Bonner’s visual approach. The imagery features Myles Lewis-Skelly alongside the Predator boot, presenting a contrast between performance gear and lifestyle context. The setting and composition emphasize texture, surface, and the relationship between garment and space.

Alongside the campaign, Deo Suveera and Pamela Dmitrov continue their still life series for the collaboration. Their work focuses on material qualities across each silhouette, drawing attention to construction, finish, and detail. This approach reinforces the collection’s emphasis on surface and fabrication, expanding its visual presentation beyond worn imagery.

Predator
Courtesy of ©ADIDAS, photography by Deo Suveera and Pamela Dmitrov

The Spring Summer 2026 adidas by Wales Bonner collection is available globally through adidas.com, the Confirmed platform, and select retailers.

View Gallery 9 images
Tags: ad campaignsadidassneaker releasessneakerssportswearss26wales bonner
Ana Markovic

Ana Markovic

Deputy Editor at DSCENE Publishing

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