Hailey Bieber leads Tangerine Temptation for Saint Laurent, joined by Lina Zhang and Jake Hodder in a tightly controlled visual project shaped by Anthony Vaccarello. The campaign moves away from familiar monochrome codes and embraces a saturated palette that shifts the mood into something sharper and more immediate. Photographer Nadia Lee Cohen frames the series with a cinematic approach that references vintage noir while pushing it into a heightened, neon-lit register.
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Hailey Bieber brings a composed presence that aligns with the project’s controlled energy. The cast operates within Cohen’s precise visual language, where posture, distance, and gaze construct the narrative. The setting places the cast in Los Angeles, within sunlit pools and quiet residential spaces. These locations introduce a calm surface that contrasts with the saturated color treatment.
Tailoring holds a central role, with sharp lines that define the silhouette. At the same time, fluid forms introduce softness, creating a dialogue between control and release. Swimwear appears alongside relaxed tailoring, forming a wardrobe that moves across contexts while maintaining a unified visual identity. Color defines the campaign, with citrus tones carrying through the imagery and reinforcing its central idea.
Accessories take a strong position within the series, with oversized sunglasses framing the face and shaping the attitude of each look. Outerwear builds presence through scale and proportion, reinforcing the structured approach that runs through the collection. The Hortense, Niki, and Amalia bags appear across multiple scenes, anchoring the visuals and providing continuity.
Tangerine Temptation positions Saint Laurent within a space where image, product, and direction align with precision. Vaccarello shapes the campaign as a complete visual statement, where composition, color, and presence align in a focused and controlled series.
