Reebok announced a collaboration with Canadian singer, songwriter, and record producer PartyNextDoor. He will join the brand’s “Born Classic. Worn for Life.” campaign, which focuses on Reebok’s Classics line.
SNEAKERS
Jahron Anthony Brathwaite, known as PARTYNEXTDOOR, is a Canadian singer, songwriter, and producer from Mississauga. In 2013, he became the first artist signed to Drake’s OVO Sound label, a partnership that established him as a key figure in modern R&B. His solo career is marked by significant chart success, including the album PartyNextDoor 3, which peaked at number three on the Billboard 200. Most recently, his 2025 collaborative album with Drake debuted at number one on the Billboard 200, marking a new commercial peak in his discography.
Brathwaite’s influence extends into high-level songwriting and production for the industry’s largest acts. He is the writer behind Rihanna’s Diamond-certified hit “Work,” which held the number one spot on the Billboard Hot 100 for nine weeks, and DJ Khaled’s “Wild Thoughts.” His work across these projects has generated billions of streams and established him as a consistent presence on the Billboard charts. By balancing his own successful releases with hits for global superstars, he has built a professional reputation as a versatile and commercially reliable architect of the contemporary R&B sound.
PartyNextDoor appears in the campaign wearing key Reebok silhouettes including the Club C 85 Vintage and Workout Plus, bringing his perspective into the project through his presence and styling. His contribution is framed through the line “Born Classic. Worn for Legacy,” which defines his role within the campaign.
He joins a wider group of contributors that includes Tobe Nwigwe and Reebok global ambassador Karol G, extending the “Born Classic. Worn for Life.” campaign through a range of voices connected to music, culture, and personal style.
